An integrated model of social media brand engagement
Dados Bibliográficos
| ID | 5841584 |
|---|---|
| Autores | Mar Gómez (0000-0002-7681-4794, University of Castilla-La Mancha), Carmen Lopez (0000-0002-5510-1920, University of Brighton), Arturo Molina (0000-0002-6537-2468, University of Castilla-La Mancha, autor correspondente) |
| Ano | 2019 |
| Volume | 96 |
| Páginas | 196-206 |
| Data de publicação | 2019-01-25 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | Computers in Human Behavior (JOURNAL) |
| Identificadores do periódico | ISSN: 0747-5632 • E-ISSN: 1873-7692 |
| Editora | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.chb.2019.01.026 |
| OpenAlex | W2913626049 |
| Idioma | EN |
| Citações recebidas | 19 |
| Referências citadas | 102 |
Brand Engagement · Social engagement · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Technology Adoption and User Behaviour
Social media horsepower
Deixe Seu Like
The Impact of Privacy Intrusiveness on Individuals’ Responses and Engagement Toward Personalization in Online Interactive Advertising
Influencers As Endorsers and Followers As Consumers
It Takes a Village
What keeps me engaging? A study of consumers' continuous social media brand engagement practices
Dialogic communication on social media
How brand-stakeholder dialogue drives brand-hosted community engagement on social media
How Leisure Activities Help Adolescents Cope with Academic Stress and Depression
Outdoor-sports brands’ Instagram strategies
Social media and the new product development during Covid-19
Improving the social performance of women-led microenterprises
An examination of social media advertising features, brand engagement and purchase intention in the fast food industry
El Propósito de las Marcas en la Pequeña y Mediana Empresa
Análisis del uso de Twitter como plataforma estratégica de diálogo
Brand transcendence through brand value co-creation exchanges within social media craft beverage brand communities
Got to be real
Integrating Human Insights Into Text Analysis
Role of Brand Love and Consumers' Demographics in Building Consumer-Brand Relationship
Being Immersed in Social Networking Environment
Choosing PLS path modeling as analytical method in European management research
Testing measurement invariance of composites using partial least squares
How to Write Up and Report PLS Analyses
On Comparing Results from CB-SEM and PLS-SEM
Consistent Partial Least Squares Path Modeling1
The Ties That Bind
The Personal Involvement Inventory
Customer Engagement
Customer Engagement With Tourism Brands
An updated and expanded assessment of PLS-SEM in information systems research
You Are What They Eat
Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling
Specifying Formative Constructs in Information Systems Research1
Estimation issues with PLS and CBSEM
The Importance of a General Measure of Brand Engagement on Market Behavior
Networked Narratives
Social media? Get serious! Understanding the functional building blocks of social media
Brand Attachment and Brand Attitude Strength
Variance-Based Structural Equation Modeling
Customer engagement
A primer on partial least squares structural equation modeling (PLS-SEM)
Demystifying customer brand engagement
Brand Love
The Social Influence of Brand Community
A Practical Guide To Factorial Validity Using PLS-Graph
An Examination of Selected Marketing Mix Elements and Brand Equity
On the evaluation of structural equation models
Cutoff criteria for fit indexes in covariance structure analysis
PLS-Sem
Common method biases in behavioral research
Using PLS path modeling in new technology research
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Partial least squares structural equation modeling (PLS-SEM)
Self-Reports in Organizational Research
Thanks Coefficient Alpha, We Still Need You
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites
Who interacts on the Web
The concept of engagement
Customer engagement with tourism social media brands
The effects of social media on emotions, brand relationship quality, and word of mouth
Rethinking the Origins of Involvement and Brand Commitment
A power primer
Measuring the Involvement Construct
After the New Wears off
The Role of Involvement in Attention and Comprehension Processes
Consumers and Their Brands
| Obras citantes distintas | 19 |
|---|---|
| Citações por ano | 3,17 |
| Intervalo de citações | 2020 - 2026 (7) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 19 |