Consumer Perceptions of Outreach and Marketing Strategies for Family Resource Centers
Dados Bibliográficos
| ID | 6076977 |
|---|---|
| Autores | Julie O''Donnell, Julie O’donnell (0000-0002-3617-5836, California State University, Long Beach), Julie O'Donnell, Jeanne M Giovannoni (University of California, Los Angeles) |
| Ano | 2000 |
| Volume | 8 |
| Fascículo | 2 |
| Páginas | 71-89 |
| Data de publicação | 2000-09-29 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Journal of Community Practice (JOURNAL) |
| Identificadores do periódico | ISSN: 1070-5422 • E-ISSN: 1543-3706 |
| Editora | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1300/j125v08n02_05 |
| OpenAlex | W2045787771 |
| Idioma | EN |
| Citações recebidas | 1 |
| Referências citadas | 11 |
Family Resource Centers (FRC) are designed to recruit, provide services to, and involve low-income residents in leadership roles. These centers should be accessible to all families in a community. However, it is often difficult to recruit residents who might be socially isolated or alienated from institutions to participate in services and program leadership. This study explored current, past, and potential consumers' perceptions of the methods of community outreach and reasons people might join or not join an FRC. Although the most commonly cited outreach strategy was “word-of-mouth” recruiting, a multifaceted outreach strategy is indicated. This strategy incorporates agency referral, community presentations, and use of the media. FRCs need to be aware of the reasons participants come to FRCs both to design appropriate services as well as to develop their recruiting plans and materials. Outreach strategies should also consider the fact that residents may fear a strange situation as well as the stigma of seeking services. Implications for practice are discussed
Agency (philosophy · Business · Medical education · Outreach · Perception · Political science · Public relations · Referral · Resource (disambiguation · Sociology · Child Welfare and Adoption · Family Business Performance and Succession · Intergenerational Family Dynamics and Caregiving · Medicine · Nursing · Psychology · Marketing
| Obras citantes distintas | 1 |
|---|---|
| Citações por ano | 0,05 |
| Intervalo de citações | 2007 - 2007 (1) |
| Velocidade de citação | historical |
| Altamente citado | Não |
| Tipos de citação | Neutras: 1 |