Community development, bricolage, and celebrity-driven activism

A case study of Half the Sky movement

Dados Bibliográficos

ID6181608
AutoresSarah Casey (0000-0001-7433-3623), Penny Holliday (0000-0002-8899-4534), Inge Weber (0000-0002-5829-4721), Ian Weber
Ano2022
Volume53
Fascículo4
Páginas499-515
Data de publicação2022-08-08
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoCommunity Development (JOURNAL)
Identificadores do periódicoISSN: 1557-5330 • E-ISSN: 1944-7485
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/15575330.2021.1993946
OpenAlexW3216158091
IdiomaEN
Citações recebidas2
Referências citadas37

Celebrity journalists Nicholas Kristof and Sheryl WuDunn launched Half the Sky, a book exploring the feasibility of mass-awareness and community-based campaigning platforms. The book, which created a grassroots feminist movement for women in the Global South, had broad cultural effects, with the publisher launching a 25th hardcopy print run within a year of its 2009 release. The Half the Sky movement lasted over a decade, maintaining momentum via the recruitment of public figures like Oprah Winfrey, Bill Clinton, and the Gates Family. While recognizing its methods and premises are not without issues, we focus on how activists and campaigners employed entrepreneurial, network and collaborative-social bricolage tactics and strategies regardless of the campaign targets. We utilize an extended case study of the book, movement, and celebrity-led activism to support the analysis of these tactics and strategies and to propose a more sustainable approach for community-based social change

Advertising · Aesthetics · Art · Bricolage · Business · Geography · Grassroots · Media studies · Movement (music · Political science · Politics · Public relations · Sky · Social activism · Social movement · Sociology · Visual arts · Cultural Industries and Urban Development · Entrepreneurship Studies and Influences · Innovation and Socioeconomic Development · Law