User Engagement in Public Discourse on Genetically Modified Organisms

The Role of Opinion Leaders on Social Media

Dados Bibliográficos

ID6219554
AutoresQian Xu (0000-0001-8130-0846, Elon University, Elon, NC, USA, autor correspondente), Nan Yu (0000-0001-6182-2268), Nan Sook Yu (0000-0002-5475-0718, University of Central Florida, Orlando, FL, USA), Y Song (0000-0001-5159-1689, Hong Kong Baptist University, Hong Kong SAR)
Ano2018
Volume40
Fascículo6
Páginas691-717
Data de publicação2018-12-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoScience Communication (JOURNAL)
Identificadores do periódicoISSN: 1075-5470 • E-ISSN: 1552-8545
EditoraSAGE Publications Inc (PUBLISHER)
DOI10.1177/1075547018806526
OpenAlexW2898640731
IdiomaEN
Citações recebidas21
Referências citadas47

This study adopted a quantitative content analysis to examine how source attributes of opinion leaders and their message framing influenced user engagement in the public discourse of genetically modified organism (GMO) on Chinese social media. The findings showed that different source attributes and message frames used by opinion leaders varied in their respective influences on three dimensions of user engagement—reposts, comments, and likes. The attribute of account verification only predicted surface-level engagement (i.e., liking), whereas account type significantly influenced in-depth engagement (i.e., reposting and commenting). The fact, opportunity, pro-GMO, and international frames positively predicted user engagement

Biology · Opinion leadership · Organism · Political science · Politics · Public discourse · Public engagement · Public opinion · Public relations · Social media · Sociology · User engagement · World Wide Web · Climate Change Communication and Perception · Computer Science · Media Studies and Communication · Psychology · Social Media and Politics · Social Psychology · Genetics