Measuring the Effects of Televised Political Advertising in the United States
Dados Bibliográficos
| ID | 6232780 |
|---|---|
| Autores | Kenneth Goldstein (University of Wisconsin–Madison), Kenneth M Goldstein (University of Wisconsin–Madison), Travis N Ridout (0000-0003-3268-4358, Washington State University) |
| Ano | 2004 |
| Volume | 7 |
| Fascículo | 1 |
| Páginas | 205-226 |
| Data de publicação | 2004-05-17 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Annual Review of Political Science (BOOK_SERIES) |
| Identificadores do periódico | ISSN: 1094-2939 • E-ISSN: 1545-1577 |
| Editora | Annual Reviews (PUBLISHER • US) |
| DOI | 10.1146/annurev.polisci.7.012003.104820 |
| OpenAlex | W2140688299 |
| Idioma | EN |
| Citações recebidas | 38 |
| Referências citadas | 65 |
In the United States, televised political advertising is the main way that modern campaigns communicate with voters. Although political scientists have made great progress in the study of its effects in recent decades, much of that progress has come in the area of advertising's indirect effects: its impact on learning and the effect of its tone on voter turnout. This essay reviews what scholars know about how political advertising affects voter decisions, voter knowledge, and election outcomes. We argue that scholars still have a long road to travel before being able to speak definitively about whether and to what extent political advertisements are successful in achieving the goal of their sponsors: winning elections. This state of affairs may be due to the vast number of methods used to measure the key independent variable in these studies: advertising exposure. Accordingly, in the last section of the essay, we review and critique seven approaches to the study of political advertising
Advertising · Business · Political advertising · Political economy · Political science · Politics · Public relations · Sociology · State (computer science · Voter turnout · Voting · Electoral Systems and Political Participation · Law · Populism, Right-Wing Movements · Social Media and Politics
Mass Media and Democratic Politics
Political TV Advertising and Debates
Utility and Democracy in Political Campaign Advertising
Aproximaciones teóricas sobre el rol de la publicidad electoral en contextos de malestar
The cognitive benefits of online microtargeted political ads
Information Jamming and Capture Cost
No Laughing Matter
Targeting Political Advertising on Television
Mind the Gap? Political Advertisements and Congressional Election Results
To Run or Not to Run? U.S. House Campaign Advertising
A Multimedia Analysis of Persuasion in the 2016 Presidential Election
Understanding Digital Campaign Competence
Comedy Types and Political Campaigns
The Media, the Medium, and Malaise
Party Advertising in Newspapers
Et usedvanlig sterkt medium? – En eksperimentstudie av politiske TV- og radioreklamer
Timing and responsiveness in American political advertising campaigns
The Influence of Spanish‐Language Media on Latino Public Opinion and Group Consciousness
Media definitely do matter
Using Big Data and Algorithms to Determine the Effect of Geographically Targeted Advertising on Vote Intention
How Much Tailoring is too Much? Voter Backlash on Highly Tailored Campaign Messages
Do Televised Presidential Ads Increase Voter Turnout? Evidence from a Natural Experiment
Strategic Candidates, Campaign Dynamics, and Campaign Advertising in Gubernatorial Races
Random and Systematic Error in Voting in Presidential Elections
Examining the Possible Corrosive Impact of Negative Advertising on Citizens' Attitudes toward Politics
Gender, Context, and Television Advertising
How Negativity Can Increase and Decrease Voter Turnout
Media Supply, Audience Demand, and the Geography of News Consumption in the United States
Campaign Advertising and the Stimulation and Activation of the Authoritarian Personality
Helping to Break the Glass Ceiling? Fathers, First Daughters, and Presidential Vote Choice in 2016
Negative Advertising and the Dynamics of Candidate Support
Identifying the Persuasive Effects of Presidential Advertising
The Impact of Television Market Size on Voter Turnout in American Elections
Politics in Movement Within and Between Cultures
US Senate campaigns, negative advertising, and voter mobilization in the 1998 midterm election
The mobilizing and demobilizing effects of political TV ads
The Effect of Television Advertising in United States Elections
Collateral Damage
Handbook of Social Psychology
The Nature and Origins of Mass Opinion
Political Persuasion and Attitude Change
The Winning Message
Forecasting Presidential Elections
Experimental Foundations of Political Science
Effects of negative political advertising on the political process
Voting
Communication and persuasion
Issue-Advocacy Versus Candidate Advertising
Effects of print comparative political advertising on political decision-making and participation
Vertical integration in motion pictures
Party Identification and Negative Advertising in a U.S. Senate Election
Issue-Advocacy versus Candidate Advertising
Effects of Print Comparative Political Advertising on Political Decision-Making and Participation
Money and votes reconsidered
Political Advertising and News Coverage in the 1992 California U.S. Senate Campaigns
Why Are American Presidential Election Campaign Polls So Variable When Votes Are So Predictable
Estimating the Effect of Campaign Spending on Senate Election Outcomes Using Instrumental Variables
The People's Choice
Thirty Seconds or Thirty Minutes
Negative versus Positive Television Advertising in U.S. Presidential Campaigns, 1960–1988
The Mismeasure of Campaign Spending
Why Is Research on the Effects of Negative Campaigning So Inconclusive? Understanding Citizens’ Perceptions of Negativity
The Importance of Being Republican
New Evidence for New Arguments
Campaign Spending and Incumbency
The Distribution of Campaign Spending Benefits across Groups
Reexamining the "Minimal Effects" Model in Recent Presidential Campaigns
Congressional Campaign Spending and the Quality of Democracy
Who Gets the News? Alternative Measures of News Reception and Their Implications for Research
The Impact of Negative Campaigning
Lessons Learned
Weighted Content Analysis of Political Advertisements
Creating impressions
Communication and Opinion
Salvation for the Spendthrift Incumbent
Forecasting the Presidential Vote in the States
The Impact of Personal and National Economic Conditions on Presidential Voting, 1956-1988
Reconstructing Past Partisanship
A Spot Check
Issue Ownership in Presidential Elections, with a 1980 Case Study
"Rebuttal to Jacobson's "New Evidence for Old Arguments
The Impact of Personal and National Economic Conditions on the Presidential Vote
Measuring Media Exposure and the Effects of Negative Campaign Ads
The Effects of Campaign Spending in House Elections
Campaign Issue Knowledge and Salience
An Improved Model for Predicting Presidential Election Outcomes
Replicating Experiments Using Aggregate and Survey Data
Messages Received
Does Attack Advertising Demobilize the Electorate
The Effects of Campaign Spending in Congressional Elections
The Effect of TV Ads and Candidate Appearances on Statewide Presidential Votes, 1988-96
Negative Campaign Advertising
An Impression-Driven Model of Candidate Evaluation
The Effects of Negative Political Advertisements
Do Negative Campaigns Mobilize or Suppress Turnout? Clarifying the Relationship between Negativity and Participation
| Obras citantes distintas | 38 |
|---|---|
| Citações por ano | 2 |
| Intervalo de citações | 2007 - 2026 (20) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 38 |