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The Role of Political Advertising in Australia

Dados Bibliográficos

ID6234564
AutoresSally Young (0000-0002-4030-4012, autor correspondente)
Ano2002
Volume37
Fascículo1
Páginas81-97
Data de publicação2002-03-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoAustralian Journal of Political Science (JOURNAL)
Identificadores do periódicoISSN: 1036-1146 • E-ISSN: 1363-030X
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13603100220119038
OpenAlexW2053023976
IdiomaEN
Citações recebidas5
Referências citadas22

During an election campaign, political advertising is not the only means by which the Australian political parties seek to persuade voters but it is 'the most expensive one, perhaps the most precise one and the only one over which the parties have complete control' (Mills 1986, 132). Over $30m is now spent on advertisements during federal elections, with up to 70% of the major parties' campaign budgets devoted to television advertising alone. When one considers that 90% of Australians are exposed to televised political advertising, the parties' control over these messages takes on particular significance. This article explores the apparently limited interest among academic analysts in political advertising in Australia, explains that advertising now has a central role in the political process and argues that this needs to be recognised in scholarly research

Advertising · Business · Control (management · Economics · Federal election · Management · Political advertising · Political communication · Political science · Politics · Public relations · Television advertising · Gender, Feminism, and Media · Law · Media Studies and Communication · Media, Gender, and Advertising