Americans and Advertising
Thirty Years of Public Opinion
Dados Bibliográficos
| ID | 6368368 |
|---|---|
| Autores | Stephen A Greyser, Raymond A Bauer |
| Ano | 1966 |
| Volume | 30 |
| Fascículo | 1 |
| Páginas | 69 |
| Data de publicação | 1966-01-01 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Public Opinion Quarterly (JOURNAL) |
| Identificadores do periódico | ISSN: 0033-362X • E-ISSN: 1537-5331 |
| Editora | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/267382 |
| OpenAlex | W2108477353 |
| Idioma | EN |
| Citações recebidas | 1 |
This historical analysis of American public opinion toward advertising as an institution in our society reveals remarkable stability in basic feelings about advertising and its major institutional elements over the past thirty years. Although there is a general paucity of data from which to generalize, opinions are examined in perspective on issues such as the public's general favorability toward advertising, advertising and the economy, advertising as a persuader, truth and standards of advertising, and advertising's effect on prices
Advertising · Advertising account executive · Advertising campaign · Advertising research · Business · Feeling · Institution · Online advertising · Perspective (graphical · Political science · Public opinion · The Internet · Consumer Behavior in Brand Consumption and Identification · Law · Psychology · Social Psychology
| Obras citantes distintas | 1 |
|---|---|
| Citações por ano | 0,03 |
| Intervalo de citações | 1996 - 1996 (1) |
| Velocidade de citação | historical |
| Altamente citado | Não |
| Tipos de citação | Neutras: 1 |