The Illusion of Intimacy Television and the Role of Candidate Personal Qualities in Voter Choice

Dados Bibliográficos

ID6369331
AutoresScott Keeter
Ano1987
Volume51
Fascículo3
Páginas344
Data de publicação1987-01-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoPublic Opinion Quarterly (JOURNAL)
Identificadores do periódicoISSN: 0033-362X • E-ISSN: 1537-5331
EditoraOxford University Press (OUP) (PUBLISHER)
DOI10.1086/269040
OpenAlexW2019270176
IdiomaEN
Citações recebidas61
Referências citadas14

The role of television in the increased candidate orientedness of voters in U.S. presidential elections was examined using data from eight National Election Studies conducted by the Survey Research Center at The University of Michigan. The importance of candidate personal qualities and traits was estimated using voter responses to open-ended questions about the candidates. Candidate personal qualities became more important for television dependent voters during the 1960s, and in each post-1964 election were less important for voters who relied on newspapers than for those who relied on television. The differences did not appear to be a function of the higher level of education of newspaper readers

Advertising · Media studies · National election · Newspaper · Political science · Politics · Presidential election · Presidential system · Sociology · Electoral Systems and Political Participation · Law · Media Studies and Communication · Psychology · Social Media and Politics · Social Psychology