The Internet Research Agency Campaign to Influence the 2016 US Presidential Elections

A Rhetorical Analysis

Dados Bibliográficos

ID6434236
AutoresNick Nelson (0000-0001-6844-9611, School of Psychology Massey University Auckland New Zealand), Darrin Hodgetts (0000-0001-8726-5965, School of Psychology Massey University Auckland New Zealand), Kerry Chamberlain (0000-0002-1011-4293, School of Psychology Massey University Auckland New Zealand)
Ano2025
Volume35
Fascículo5
Data de publicação2025-08-19
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoJournal of Community & Applied Social Psychology (JOURNAL)
Identificadores do periódicoISSN: 1052-9284 • E-ISSN: 1099-1298
EditoraWiley (PUBLISHER • GB)
DOI10.1002/casp.70163
OpenAlexW4413307775
IdiomaEN
Citações recebidas1
Referências citadas29

The centrality of information and communicative processes in persuading society has, historically, made the media one of the key networks of power and influence in society. The rapid expansion of social media platforms has, however, enabled revolutionary changes in how this power is wielded and how persuasion occurs. This has had a profound impact on how political, economic, and social issues are understood and addressed. While a comprehensive body of social psychological theory and applied practice on the topic of persuasion has been developed over many years, persuasion in the contemporary social media environment is one that researchers are yet to fully understand. Methods for achieving this understanding continue to evolve. This article draws on a large corpus of material (2218 Facebook advertisements and metadata) which documented the Russian Internet Research Agency campaign to influence the outcome of the 2016 US presidential elections. Drawing on Aristotle's rhetorical framework, this article presents a process analysis to understand how political persuasion is undertaken in the contemporary social media environment. The findings provide new insights into the social psychological processes of persuasion in contemporary society and demonstrate the utility of a rhetorical framework in understanding persuasion campaigns in dynamic digital settings

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