Empowering the Urban Middle Class

Sustainability Strategy for Local NGOs in Makassar, Indonesia

Dados Bibliográficos

ID6459504
AutoresNurlinah, Nurlinah Nurlinah, Haryanto (0000-0002-4577-8831), Haryanto Haryanto (0000-0003-3595-9492), Haeranah, Haeranah Haeranah, Sunardi (0000-0002-7972-3580), Sunardi Sunardi (0000-0003-1182-194X)
Ano2025
Volume36
Fascículo3
Páginas303-314
Data de publicação2025-01-27
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoVoluntas Revista Internacional de Filosofia (JOURNAL)
Identificadores do periódicoISSN: 2179-3786 • E-ISSN: 1573-7888
EditoraSpringer Science+Business Media (PUBLISHER • DE)
DOI10.1007/s11266-025-00718-2
OpenAlexW4406856111
IdiomaEN
Referências citadas25

This article examines the sustainability strategy for local NGOs in Indonesia through empowering the urban middle class. Based on qualitative research in Makassar, the largest city in Eastern Indonesia, our study reveals that the decision to empower the urban middle class was made by leveraging collective consciousness and contextual mobilization. We argue that by targeting the urban middle class, local NGOs increase their sustainability by mobilizing internal funds from communities and gaining human resources that can continue their membership. This article reinforces the claim that NGOs that can choose issues aligned with their target groups’ interests tend to be more sustainable.

Business · Class (philosophy · Economic growth · Economics · Environmental planning · Geography · Middle class · Political science · Sustainability · Urban Sustainability · Computer Science · Taxation and Compliance Studies