Social psychology of consumer behavior

Dados Bibliográficos

ID6571097
AutoresMichaela Wänke (0000-0003-0413-9838)
Ano2009
Páginas396
Data de publicação2009-01-01
Open AccessNão
TipoBOOK
PeriódicoSocial psychology of consumer behavior (SOURCE_BOOK)
EditoraPsychology Press (PUBLISHER)
Open LibraryOL22672360M
ISBN9781841694986
IdiomaEN

This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation

Consumer Behavior · Consumers · Psychological aspects · Psychology · Business & Economics · Comportement · Consommateurs · Consumentengedrag · Kundenforschung · Psychologie sociale · Social psychology · Sociale psychologie · Sozialpsychologie · Verbraucherverhalten