Country Identity at Risk

Spillover Effects of Product‐Harm Crises and the Roles of Crisis‐Induced Negative Emotions

Dados Bibliográficos

ID7158933
AutoresXing Zhang (0000-0002-0796-4940, School of Media and Communication Shenzhen University Shenzhen China, autor correspondente), Hualin Zhang (0009-0001-0980-3817, School of Journalism and Communication Tsinghua University Beijing China)
Ano2026
Volume34
Fascículo1
Data de publicação2026-03-01
Open AccessSim
TipoARTICLE
PeriódicoJournal of Contingencies and Crisis Management (JOURNAL)
Identificadores do periódicoISSN: 0966-0879 • E-ISSN: 1468-5973
EditoraWiley (PUBLISHER • GB)
DOI10.1111/1468-5973.70121
OpenAlexW7127291009
IdiomaEN
Referências citadas67

This study examines how citizens’ recall of product‐harm crises shapes country identity through linked cognitive and emotional mechanisms. Anchored in Buhmann and Ingenhoff's integrative framework and drawing on attribution theory, situational crisis communication theory, appraisal theory and the integrated crisis mapping model, we test a moderated serial mediation model using national survey data from China ( N = 619). Results show that recalling product‐harm crises is associated with more negative evaluations of country identity. This effect operates primarily through heightened attribution of governmental responsibility and reduced overall governmental reputations. Discrete emotions further condition these processes: anger amplifies the effects of crisis recall on corporate responsibility attribution, overall corporate reputations and country identity, while fright and anxiety weaken responsibility attributions and attenuate indirect effects at higher intensity levels. These findings advance crisis spillover research by demonstrating how corporate crises spill over to domestic publics’ country identity through multi‐actor responsibility attributions and emotion‐contingent reputational processes

Anger · Appraisal theory · Attribution · China · Moderated mediation · Shame · Situational ethics · Spillover effect · Corporate Identity and Reputation · Corporate Social Responsibility Reporting · Public Relations and Crisis Communication

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