Unveiling the nexus between duty-free shopping quality and tourism well-being

An Examination of the Mediating Role of Fun Experience

Dados Bibliográficos

ID7172307
AutoresPing Li (0000-0002-0813-0980, Hainan University), Qihao Xiong (0000-0002-0656-4195, Curtin University, autor correspondente), Hongbing Zhu (Huangshan University), Yingying Pan (0000-0002-7476-1975, Hainan University), Ning Wang (0009-0007-8931-918X, University of Sunderland)
Ano2026
Volume51
Fascículo1
Páginas313-325
Data de publicação2026-01-02
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoTourism Recreation Research (JOURNAL)
Identificadores do periódicoISSN: 0250-8281 • E-ISSN: 2320-0308
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/02508281.2024.2410581
OpenAlexW4403644648
IdiomaEN
Citações recebidas1
Referências citadas70

Shopping in duty-free stores plays an increasingly important role in tourism, but few studies have focused on the impact of tourists’ shopping experience and enjoyment on their satisfaction. This study aims to examine how shopping quality affects the well-being of tourists, with a specific focus on the role of fun experience (including hedonic engagement, sense of liberation, and sense of fun) as a mediator. This research fills a gap in the existing literature by carefully analysing how shopping quality and fun experiences enhance tourists’ well-being. A cross-cultural sample was surveyed using quantitative methods to ensure the results were universally applicable. Based on 514 valid questionnaires, the study uses Structural Equation Modelling to analyse the data and draw several conclusions. First, the study finds that shopping quality positively impacts tourists’ fun experience. Second, it confirms that fun experience is a significant source of well-being for tourists. Third, the study shows that fun experiences mediate between shopping quality and well-being. Finally, the research confirms that hedonic engagement and a sense of liberation are foundational to a sense of fun. These findings offer crucial insights for retail managers and marketers in developing strategies to enhance shopping experiences and improve consumer satisfaction and well-being

Advertising · Business · Duty · Political science · Recreation · Tourism · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Digital Marketing and Social Media · Engineering · Law · Marketing