Reaching at risk groups

The importance of health storytelling in Los Angeles Latino media

Dados Bibliográficos

ID7477652
AutoresHolley A Wilkins (0000-0002-7783-7971, Georgia State University, autor correspondente), Holley A Wilkin (Georgia State University), Sandra J Ball-Rokeach (University of Southern California), Sandra J Ball‐rokeach
Ano2006
Volume7
Fascículo3
Páginas299-320
Data de publicação2006-07-10
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoJournalism (JOURNAL)
Identificadores do periódicoISSN: 1464-8849 • E-ISSN: 1741-3001
EditoraSAGE Publishing (PUBLISHER • US)
DOI10.1177/1464884906065513
OpenAlexW2051207620
IdiomaEN
Citações recebidas24
Referências citadas53

Latinos are at high risk for many health problems, but are often missed by traditional health communication campaigns aired through general audience channels. This article explores Latinos’ connections to communication channels for health goals - both mediated and interpersonal and media that is general audience and geo-ethnic (targeted toward a specific ethnicity and/or community). Data from a random digit dial telephone survey of Latinos in two Los Angeles communities are analyzed. The results indicate that Latinos have strong connections to media that target their ethnic group or community, to interpersonal networks of friends and family, and to health professionals. The implications of these findings are discussed and recommendations made for increased health storytelling about the dominant health risks facing Latino communities

Advertising · Business · Ethnic group · Health communication · Interpersonal communication · Interpersonal interaction · Interpersonal relationship · Narrative · Political science · Public relations · Sociology · Storytelling · Telephone survey · Focus Groups and Qualitative Methods · Health Literacy and Information Accessibility · Media Studies and Communication · Psychology · Communication · Social Psychology