Establishing a Multi-ethnic Imagined Community

Ethnic Minority Audiences Watching Flemish Soaps

Dados Bibliográficos

ID7498142
AutoresA Dhoest (0000-0002-6656-6125, University of Antwerp, autor correspondente)
Ano2009
Volume24
Fascículo3
Páginas305-323
Data de publicação2009-08-21
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoEuropean Journal of Communication (JOURNAL)
Identificadores do periódicoISSN: 0267-3231 • E-ISSN: 1460-3705
EditoraSAGE Publishing (PUBLISHER • US)
DOI10.1177/0267323109336760
OpenAlexW2033436919
IdiomaEN
Citações recebidas10
Referências citadas22

■ Television is often conceived as a unifying force, creating a national ‘imagined community’. This article tries to apply this concept to the audience of domestic fiction in Flanders, in particular ethnic minority viewers. Based on in-depth interviews with 80 young adults of both Flemish and ethnic minority backgrounds, it focuses on the viewing of domestic soaps. The findings show very similar patterns of reception, both groups preferring American fiction and criticizing Flemish fiction. An important difference is that ethnic minority viewers do not consider the soap world as a representation of their own reality. A related difference concerns their dissatisfaction with the portrayal of ethnic minorities, in spite of the attempts of programme makers to provide positive role models. While confirming the importance of ethnic identity in television viewing and demonstrating the variety within the assumed homogeneous national viewing community, the similarities found caution against a binary opposition between native Flemish and ethnic minority viewpoints. ■

Art · Ethnic group · Flemish · Homogeneous · Media studies · National identity · Opposition (politics · Political science · Politics · Representation (politics · Sociology · Viewpoints · Anthropology · Asian Culture and Media Studies · Media Studies and Communication · Media, Gender, and Advertising · Psychology · Gender Studies · History · Law · Social Psychology