Believe it or not

Understanding the credibility and effectiveness of Radio Sawa in the UAE

Dados Bibliográficos

ID7500631
AutoresThomas Christie (autor correspondente), Thomas B Christie (University of Texas at Arlington, USA,), Andrew M Clark (0000-0002-7906-8678, University of Texas at Arlington, USA)
Ano2011
Volume73
Fascículo4
Páginas359-371
Data de publicação2011-06-01
Open AccessSim
TipoARTICLE
PeriódicoInternational Communication Gazette (JOURNAL)
Identificadores do periódicoISSN: 1748-0485 • E-ISSN: 1748-0493
EditoraSAGE Publishing (PUBLISHER • US)
DOI10.1177/1748048511398601
OpenAlexW2070349697
IdiomaEN
Citações recebidas1
Referências citadas14

As part of an overall strategy to influence public opinion in the Muslim world, the US government implemented two new international broadcasting tools — Radio Sawa and Alhurra (a satellite television network). In the face of declining support of US government policies in the Muslim world, this study examines the credibility and effectiveness of Radio Sawa in an attempt to understand its effectiveness as a communication tool. The study explores differences in credibility and other dimensions among the United Arab Emirates (UAE) population; surveying both those who use this new medium and those who do not. Results of the study reveal the effectiveness of the US government in reaching its objectives in the region

Broadcasting (networking · Computer security · Credibility · Face (sociological concept · Government (linguistics · Political science · Politics · Population · Public opinion · Social science · Sociology · Computer Science · Media Studies and Communication · Public Relations and Crisis Communication · Social Media and Politics · Demography · Law

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