A Long Story Short
An Analysis of Instagram Stories during the 2020 Campaigns
Dados Bibliográficos
| ID | 7501019 |
|---|---|
| Autores | Terri L Towner (0000-0002-8046-7086, Professor of Political Science, Oakland University, Rochester, Michigan, USA, autor correspondente), Caroline Lego Muñoz (Professor of Marketing, University of North, Oakwood, Georgia, USA) |
| Ano | 2022 |
| Volume | 21 |
| Fascículo | 3-4 |
| Páginas | 221-234 |
| Data de publicação | 2022-07-19 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Journal of Political Marketing (JOURNAL) |
| Identificadores do periódico | ISSN: 1537-7857 • E-ISSN: 1537-7865 |
| Editora | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/15377857.2022.2099579 |
| OpenAlex | W4285794918 |
| Idioma | EN |
| Citações recebidas | 7 |
| Referências citadas | 30 |
Political campaigns are becoming immensely visual, with many platforms, such as YouTube, Instagram, and SnapChat, employed by candidates. We focus on the second most popular platform, Instagram, examining how the 2020 presidential candidates, Donald Trump and Joe Biden, utilize “Stories” in their digital campaigns. Instagram “Stories” allow users to capture and post related images and videos in a slideshow format that disappears after 24-hours. Yet, how did the candidates utilize the Instagram Story technology affordances, such as location tags, stickers, swipe up/websites, and hashtags? What political messages – attack, behind the scenes, or rally - did the candidates use both before and after Election Day? How do the candidates differ in the Story messages? Through the technology affordances lens, we conduct a quantitative content analysis of Instagram Stories posted by Trump and Biden one week before and after Election Day 2020. Our findings reveal how the possible actions or affordances linked to the “Story” feature allow candidates to communicate and engage with users. We conclude by offering a set of industry recommendations when using Instagram Stories in campaigns
Advertising · Affordance · Business · Computer security · Content analysis · Internet privacy · Media studies · Political science · Politics · Presidential system · Social media · Social science · Sociology · SwIPe · Computer Science · Gender, Feminism, and Media · Media Studies and Communication · Social Media and Politics · Law
Students' Engagement With Social Media Reels
Stop the War, for Godsake
Spectrum of gendered self-presentation and visual politics
Break a Story
Platform Politics in the U.S. Congress
Capturing the Ephemeral
Three stories of one truth? Visual framing of AP, CNN & FOX news Instagram coverage of the 2020 US presidential candidates
A Networked Self
Why do college students prefer Facebook, Twitter, or Instagram? Site affordances, tensions between privacy and self-expression, and implications for social capital
Technology affordances
The Affordances of Social Media Platforms
The Digital Architectures of Social Media
Tell Me a Story
Situating Action II
The Image is the Message
Evolution of Online Campaigning
Backstage moments during the campaign”
There’s a network out there you might as well tap’
The Contradictory Influence of Social Media Affordances on Online Communal Knowledge Sharing
Picture Perfect? The Role of Instagram in Issue Agenda Setting During the 2016 Presidential Primary Campaign
Political Storytelling on Instagram
In Their Own Words
Election Campaigning on Social Media
Instagram narratives in Trump’s America
The Power of Political Image
Ephemeral Journalism
Selfies, Policies, or Votes? Political Party Use of Instagram in the 2015 and 2016 Spanish General Elections
Degrees of Freedom
Imagined Affordances of Instagram and the Fantastical Authenticity of Female Gulf-Arab Social Media Influencers
Selfie
Technologies, Texts and Affordances
| Obras citantes distintas | 7 |
|---|---|
| Citações por ano | 2,33 |
| Intervalo de citações | 2023 - 2026 (4) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 7 |