Designing Health Communication Campaigns

Introduction PART ONE: OVERVIEW The Challenge of Health Behavior Change One Solution Health Communication Campaigns Two Examples of Health Communication Campaigns The Comparative Synthesis Study Substance Abuse and High-Risk Youth Setting the Agenda for the Issue of Drugs PART TWO: GENERALIZATIONS ABOUT HEALTH COMMUNICATION CAMPAIGNS Overview Generalizations about Health Communication Campaigns Discussion PART THREE: INTERVIEWS WITH CAMPAIGN DESIGNERS/EXPERTS Georgetown University - Elaine Bratic Arkin Entertainment Industry Coalition on AIDS - Warren J Ashley Michigan State University - Charles Atkin Human Interaction Research Institute - Thomas E Backer Los Angeles Times - Edwin Chen Johns Hopkins University - Patrick C Coleman Entertainment Industries Council - Larry Deutchman Entertainment Industries Council - Brian Dyak Brookfield Productions - Fern Field International Institute of Rural Reconstruction, Philippines - Juan M Flaviar University of Illinois - Brian Flay Stanford University - June Flora University of Maryland - Vicki Freimuth The University of Texas at Austin - Kipling J Gallion Population Communications - Robert W Gillespie University of Pennsylvania - Robert Hornik Institute for Communication Research - Jose Ruben Jara University of Southern California - C Anderson Johnson Mediascope - Marcy Kelly Johns Hopkins University - Lawrence Kincaid Center for Risk Communication - David McCallum Scott Newman Center - Jacqueline E McDonald Freedom Forum Media Studies Center - John V Pavlick University of Southern California - Mary Ann Pentz Rutgers University - Ronald E Rice University of Southern California - Everett M Rogers University of Wisconsin - Madison - Charles Salmon Entertainment Industries Council - Larry Stewart University of California at Berkeley - Lawrence Wallack PART FOUR: IMPLICATIONS AND FUTURE DIRECTIONS Implications for Campaign Design Implications for Future Research

Computer Science · Media Studies and Communication · Audiovisual Aids · Communication en médecine · Communication in medicine · Gezondheidsvoorlichting en -opvoeding · Health education · Health Promotion · Mass media · Mass media in health education · Medias en education sanitaire · Organization & administration · Public health

• Um, dois, três – gravando

  Open Access•Ádria Jane Albarado, Elizeu Andrade De Jesus et al.•Revista Eletrônica de Comunicação,…•2019

  Incluir item

• Cardiac misconceptions among healthy adults

  Open Access•Maria João Figueiras, João Marôco et al.•Ciência & Saúde Coletiva•2015

  Incluir item

• Adolescents, Media, and the Law

  Roger J R Levesque

  Incluir item

• Advances In Public Communication Campaigns

  Open Access•Charles K Atkin, R E Rice•2012

  Incluir item

• Cerc as a Theoretical Framework for Research and Practice

  Open Access•Shari R Veil, Shari Veil et al.•Health Promotion Practice•2008

  Incluir item

• Fear appeals in social marketing

  Open Access•Gerard Hastings, Miriam Stead et al.•Psychology and Marketing•2004

  Incluir item

• Toward the Development of Critical Health Communication Praxis

  D Lupton•Health Communication•1994

  Incluir item

• Análise das campanhas de prevenção às arboviroses dengue, zika e chikungunya do Ministério da Saúde na perspectiva da educação e comunicação em saúde

  Open Access•Natália Fernandes De Andrade, Elizeu Andrade De Jesus et al.•Saúde em Debate•2020

  Incluir item

• Sudden Infant Death Syndrome (Sids) risk reduction and infant sleep location – Moving the discussion forward

  Open Access•Helen L Ball, Lane E Volpe•Social Science & Medicine•2013

  Incluir item

• Health and Family Communication

  Open Access•Eko Hero, Eko Hero Eko Hero et al.•International Journal of Media…•2020

  Incluir item

• Public health agencies outreach through Instagram during the Covid-19 pandemic

  Open Access•Aqdas Malik, M Laeeq Khan et al.•International Journal of Disaster…•2021

  Incluir item

• Narrative review of social media as a research tool for diet and weight loss

  Open Access•Jessica R Hawks, Hala Madanat et al.•Computers in Human Behavior•2020

  Incluir item

• Prevalence and patterns of facemask use in marketplaces in Addis Ababa

  Open Access•Amanuel Gebru Woldearegay•Cogent Social Sciences•2022

  Incluir item

• Medical conspiracy theories

  Open Access•Gabriel Andrade•Medicine Health Care and Philosophy•2020

  Incluir item

• Cinematic climate change, a promising perspective on climate change communication

  Open Access•Maria Sakellari•Public Understanding of Science•2015

  Incluir item

• A media campaign for ourselves

  Lori Kido Lopez•Journal of Media Practice•2015

  Incluir item

• Competencies for the Health Communication Specialist of the 21st Century

  Open Access•Edward Maibach, Edward W Maibach et al.•American Behavioral Scientist•1994

  Incluir item

• Can health promotion videos ‘go viral’? A non-randomised, controlled, before-and-after pilot study to measure the spread and impact of local language mobile videos in Burkina Faso

  Open Access•Tessa Swigart, Jennifer Hollowell et al.•Global Health Action•2019

  Incluir item

• HIV/Aids and injecting drug use

  Open Access•Peter Aggleton, Paul Jenkins et al.•International Journal of Drug…•2005

  Incluir item

• Promoting Social Justice in Partnership with the Mass Media

  Edward Allan Brawley, Emilia E Martinez-Brawley•The Journal of Sociology & Social…•1999

  Incluir item

• Everett M. Rogers, an intercultural life

  Open Access•Arvind Singhal•International Journal of…•2012

  Incluir item

• Evaluating the Program Effects of a Radio Drama about Aids in Zambia

  P Stanley Yoder, Richard Hornik et al.•Studies in Family Planning•1996

  Incluir item

• Relationship between Internet Use and Health Orientation

  Open Access•H S Shubha•Online Journal of Communication…•2015

  Incluir item

• Similarity Analysis in Understanding Online News in Response to Public Health Crisis

  Open Access•Sidemar Fideles Cezario, Thiago Marques et al.•International Journal of…•2022

  Incluir item

• Fear of Aids

  Open Access•Robert A Bell, Fred Molitor et al.•AIDS and Behavior•1999

  Incluir item

• The return of scare tactics

  David Hill, Simon Chapman et al.•Tobacco Control•1998

  Incluir item

• Enhancing adoption of an alcohol abuse prevention program

  Open Access•Molly T Laflin, Molly Laflin et al.•The Journal of Primary Prevention•1995

  Incluir item

• Constructing a Theoretical Framework for Evaluating Public Relations Programs and Activities

  Sherry Devereaux Ferguson•Annals of the International…•1998

  Incluir item

• Unintended consequences of public-facing counter-terrorism training and vigilance campaigns on minority groups

  Open Access•Paul Dresser, Michael Rowe et al.•Critical Studies on Terrorism•2025

  Incluir item

• Trends in the Research and Practice of Health Communication Campaigns

  Open Access•Seth M Noar, Katharine J Head•Sociology Compass•2011

  Incluir item

• Training Community Health Students to Develop Community-Requested Social Marketing Campaigns

  Billie J Lindsey, Carol Wetherill Hawk•Progress in community health…•2013

  Incluir item

• Aids Communication Campaigns in Uganda

  James Kiwanuka‐tondo, Mark A Hamilton et al.•International Journal of…•2009

  Incluir item

• Risk perception and the media

  A E af Wåhlberg, Anders A F Wahlberg et al.•Journal of Risk Research•2000

  Incluir item

• Responding to ambiguity

  Open Access•Roger Myrick•Journal of African American Men•1999

  Incluir item

• Training Injury Control Practitioners

  Richard J Smith, Richard J Smith III et al.•The Future of Children•2000

  Incluir item

• A Comparative Analysis of the Diffusion and Participatory Models in Development Communication

  Open Access•Nancy Morris•Communication Theory•2003

  Incluir item

• Beyond Strategic Research

  Open Access•Nurit Guttman•Communication Theory•1997

  Incluir item

• EHealth communication and behavior change

  Linda Neuhauser, Gary L Kreps•Social Semiotics•2010

  Incluir item

• Making Women Visible through Health Communication

  Roger Myrick•Women s Studies in Communication•1999

  Incluir item

• The failure of success

  Open Access•Thomas E Backer•Journal of Community Psychology•2000

  Incluir item

• Using Science to Improve Communications About Suicide Among Military and Veteran Populations

  Linda Langford, David Litts et al.•American Journal of Public Health•2013

  Incluir item

• Raising Awareness of Medicare Member Rights Among Seniors and Caregivers in California

  Rebecca Olson, Ruth M Grossman et al.•American Journal of Public Health•2010

  Incluir item

• Media interventions to promote responsible sexual behavior

  Sarah Keller, Sarah N Keller et al.•The Journal of Sex Research•2002

  Incluir item

• In the life

  Roger Myrick•The Journal of Sex Research•1999

  Incluir item

• From Third World to First World

  Open Access•Srinivas R Melkote•Gazette (Leiden Netherlands•1993

  Incluir item

• How effective is health education via mass communications

  Open Access•Donald Reid•Health Education Journal•1996

  Incluir item

• Health Communication as Negotiation

  Open Access•Scott C Ratzan•American Behavioral Scientist•1994

  Incluir item

• Effective Health Message Design

  Open Access•Scott C Ratzan, J Gregory Payne et al.•American Behavioral Scientist•1994

  Incluir item

• Toward a Healthy Public

  Open Access•Fred Kroger•American Behavioral Scientist•1994

  Incluir item

• Rethinking Communication in the E-health Era

  Open Access•Linda Neuhauser, Gary L Kreps•Journal of Health Psychology•2003

  Incluir item

• Television Minidramas

  Open Access•D Lane, Sandra D Lane•Medical Anthropology Quarterly•1997

  Incluir item

• Psychological Reactance and Persuasive Health Communication

  Open Access•A Rain, Stephen A Rain et al.•Human Communication Research•2007

  Incluir item

• Reactance, Restoration, and Cognitive Structure

  Open Access•Elena Bessarabova, Edward L Fink et al.•Human Communication Research•2013

  Incluir item