Moral Controversies in American Politics

Dados Bibliográficos

ID7501985
AutoresRaymond Tatalovich (0000-0002-2670-0959, autor correspondente), Byron W Daynes, Theodore J Lowi
Ano2014
Páginas312
Data de publicação2014-12-18
Open AccessNão
TipoBOOK
PeriódicoMoral Controversies in American Politics (SOURCE_BOOK)
EditoraRoutledge (PUBLISHER • GB)
DOI10.4324/9781315702292
OpenAlexW603945465
Open LibraryOL53973160M
ISBN9781315702292
IdiomaEN
Citações recebidas18

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future

Environmental ethics · Political science · Politics · Media Studies and Communication · Bürgerrecht · Case studies · Civil rights · Droits de l'homme · Essays · Études de cas · Government · National · Normes sociales · Ordre public · Politique sociale · Politische Ethik · Public policy (law) · Social norms · Social policy · Social values · Soziale Norm · united states · USA · Valeurs sociales · History · Law · Philosophy