Studies of Fads

I. the “Hit Parade

Dados Bibliográficos

ID7530786
AutoresLeon A Jakobovits (University of Illinois Urbana-Champaign, autor correspondente)
Ano1966
Volume18
Fascículo2
Páginas443-450
Data de publicação1966-04-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoPsychological Reports (JOURNAL)
Identificadores do periódicoISSN: 0033-2941 • E-ISSN: 1558-691X
EditoraSAGE Publishing (PUBLISHER • US)
DOI10.2466/pr0.1966.18.2.443
OpenAlexW1995667442
IdiomaEN
Citações recebidas5
Referências citadas8

On the basis of certain theoretical formulations dealing with the effects of repetition in behavior and outlined in greater detail elsewhere, a number of predictions are made involving the behavior pattern of songs on the Hit Parade. According to this view, loss in popularity of songs would be mediated by semantic satiation developed as a result of massed and continued exposure. It was predicted that rate of loss in popularity would be directly proportional to the relative amount of massed exposure that accompanied a particular song during its rise in popularity. Using weekly listings of Hit Parade songs, various indices of saturation value and rate of decline were developed. Three separate analyses showed the following: (1) the predicted correlations were significant and substantial in all cases; (2) they were stable and replicable with two different samples of songs; (3) the predictions held only under the defined conditions of massed and continued repetition

Art · Art history · Linguistics · Parade · Popularity · Repetition (rhetorical device · Statistics · Value (mathematics · Mathematics · Opinion Dynamics and Social Influence · Psychology · Social Psychology