Why Do I Feel I Don’t Belong to the Brazil on TV

Dados Bibliográficos

ID7535286
AutoresAntonio C La Pastina (Texas A&M University, autor correspondente), Joseph D Straubhaar, Joseph Straubhaar (0000-0001-8285-1498, The University of Texas at Austin), Lírian Sifuentes (0000-0001-6329-7364, Pontifícia Universidade Católica do Rio Grande do Sul)
Ano2014
Volume12
Fascículo2
Páginas104-116
Data de publicação2014-04-03
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoPopular Communication (JOURNAL)
Identificadores do periódicoISSN: 1540-5702 • E-ISSN: 1540-5710
EditoraTaylor & Francis (PUBLISHER • GB)
DOI10.1080/15405702.2014.893582
OpenAlexW2059157566
IdiomaEN
Citações recebidas9
Referências citadas28

Telenovelas have been considered the predominant popular genre on television, the most widely available and popular national medium, in Brazil, for more than 30 years (Straubhaar, 1982). However, we argue in this article that although telenovelas do indeed have this remarkable penetration and popularity in Brazil, their reception is mediated by audience class, geographical location, race, and issues with media content. Many in the audience feel disenfranchised from the dominant telenovela representations, particularly on the primary network, TV Globo, because of their rural, Northeastern status and identity, or their Afro-Brazilian identity. They question their sense of belonging, not because they do not feel Brazilian, but because the “Brazil” they see on TV does not include them

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