The ‘wine revolution’ in the United States, 1960–1980

Narratives and category creation

Dados Bibliográficos

ID8418909
AutoresAi Hisano (Graduate School of Economics, Kyoto University, Kyoto, Japan, autor correspondente), Nathaniel G Chapman (0000-0001-8129-065X, Arkansas Tech University)
Ano2023
Volume65
Fascículo8
Páginas1313-1340
Data de publicação2023-11-17
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoBusiness History (JOURNAL)
Identificadores do periódicoISSN: 0007-6791 • E-ISSN: 1743-7938
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/00076791.2020.1862794
OpenAlexW3126234353
IdiomaEN
Citações recebidas3
Referências citadas99

This article examines the creation of product categories as a cultural construct. Categories serve not simply to classify different products but also to signify one’s taste. To examine how categories became embedded with cultural meanings, this article takes an interdisciplinary approach: the narrative analysis which has been employed by a number of business historians and the production of culture perspective used in sociology. By using the case of the U.S. wine industry during the 1960s and 1970s, the article analyzes how the six facets proposed in the production of culture perspective – regulation, industry structure, organizational structure, occupational careers, technology, and markets – both constrained and promoted the constitution of a wine category and its dissemination. It argues that these two analytical frameworks help delineate the working of business practices in the dynamics of cultural systems without reducing culture or business to a static structure

Art · Business · Business history · Economic history · Economics · Economy · Literature · Narrative · Political science · Visual arts · Wine · American History and Culture · Culinary Culture and Tourism · History · Wine Industry and Tourism