Dreaming of the West
The power of the brand in Soviet Lithuania, 1960s–1980s
Dados Bibliográficos
| ID | 8419829 |
|---|---|
| Autores | Brigita Tranaviciutė (0000-0002-5015-2702, Kaunas University of Technology, autor correspondente) |
| Ano | 2020 |
| Volume | 62 |
| Fascículo | 1 |
| Páginas | 179-195 |
| Data de publicação | 2020-01-02 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Business History (JOURNAL) |
| Identificadores do periódico | ISSN: 0007-6791 • E-ISSN: 1743-7938 |
| Editora | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/00076791.2017.1379505 |
| OpenAlex | W2763156980 |
| Idioma | EN |
| Citações recebidas | 2 |
| Referências citadas | 14 |
The article reveals the interest in foreign trademarks observed in Lithuanian society from the 1960s through the 1980s, when the demand for brand names spread after Western culture reached the Soviet Union. The consumption of Western cultural products, or imitations thereof, became one of the key symbolic expressions of freedom in Soviet society. In Lithuania, the most popular clothes were those bearing fake trademarks, even though Soviet authorities attempted to prevent the desire for and the wearing of these garments through the use of ideological tools
Advertising · Business · Clothing · Consumption (sociology · Economic history · Economics · Economy · Ideology · Lithuanian · Political economy · Political science · Politics · Power (physics · Social science · Sociology · Soviet union · Communism, Protests, Social Movements · European history and politics · Historical Geopolitical and Social Dynamics · History · Law
| Obras citantes distintas | 2 |
|---|---|
| Citações por ano | 0,4 |
| Intervalo de citações | 2021 - 2026 (6) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 2 |