Sober business

Shared value creation between the insurance industry and the temperance movement

Dados Bibliográficos

ID8420239
AutoresAnn-Kristin Bergquist (0000-0003-1087-9656, Umeå University, autor correspondente), Liselotte Eriksson (0000-0003-2591-6579, Umeå University)
Ano2019
Volume61
Fascículo2
Páginas322-342
Data de publicação2019-02-17
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoBusiness History (JOURNAL)
Identificadores do periódicoISSN: 0007-6791 • E-ISSN: 1743-7938
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/00076791.2017.1380627
OpenAlexW2761910639
IdiomaEN
Citações recebidas2
Referências citadas27

This study examines how the Swedish insurance company Ansvar established and expended an international business from the 1930s to the 1990s with the motives to insure total abstainers while battling against alcohol abuse in society. Anvar represented a for-profit business that aimed at addressing social issues. The case provides a historical example of how shared value was created between the company and the temperance movement for the joint goal of improving society through temperance. The article argues that the company’s decline was due to changing values, where alcohol was no longer seen as a threat to society

Actuarial science · Business · Corporate social responsibility · Creating shared value · Economics · Industrial organization · Insurance industry · Market economy · Neoclassical economics · Political science · Profit (economics · Public relations · Value (mathematics · Value creation · Marketing · Weber, Simmel, Sociological Theory