Marketing a Hard-to-Swallow Message
Recommendations for the Design of Media Campaigns to Increase Awareness about the Risks of Binge Drinking
Dados Bibliográficos
| ID | 8900575 |
|---|---|
| Autores | Susan M Jack (0000-0003-4380-620X, McMaster University, autor correspondente), L Michelle Sangster Bouck (Middlesex London Health Unit), Charlene Beynon (Middlesex London Health Unit), Charlene E Beynon, Donna Ciliska (0000-0001-7124-4895, Hamilton Health Sciences), Donna K Ciliska, Martha J Lewis (Middlesex London Health Unit) |
| Ano | 2005 |
| Volume | 96 |
| Fascículo | 3 |
| Páginas | 189-193 |
| Data de publicação | 2005-05-01 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | Canadian Journal of Public Health (JOURNAL) |
| Identificadores do periódico | ISSN: 0008-4263 • E-ISSN: 1920-7476 |
| Editora | Springer Science+Business Media (PUBLISHER • DE) |
| DOI | 10.1007/bf03403688 |
| OpenAlex | W2908869798 |
| Idioma | EN |
| Citações recebidas | 4 |
| Referências citadas | 10 |
Advertising · Binge drinking · Business · Environmental health · Focus group · Health communication · Mass media · Poison control · Political science · Population · Public health · Public relations · Social marketing · Suicide prevention · The Internet · Alcohol Consumption and Health Effects · Computer Science · Marketing · Medicine · Nursing · Psychology · Smoking Behavior and Cessation · Substance Abuse Treatment and Outcomes
| Obras citantes distintas | 4 |
|---|---|
| Citações por ano | 0,24 |
| Intervalo de citações | 2009 - 2022 (14) |
| Velocidade de citação | historical |
| Altamente citado | Não |
| Tipos de citação | Neutras: 4 |