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Selling the American Way

The Singer Sales System in Japan, 1900–1938

Dados Bibliográficos

ID9628362
AutoresAndrew Gordon (0000-0002-4190-2268, Fundação Saúde, autor correspondente)
Ano2008
Volume82
Fascículo4
Páginas671-699
Data de publicação2008-01-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoThe Business History Review (JOURNAL)
Identificadores do periódicoISSN: 0007-6805 • E-ISSN: 2044-768X
EditoraCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s0007680500063169
OpenAlexW2147285373
IdiomaEN
Citações recebidas8
Referências citadas12

From 1900 through the 1920s, Singer put in place its proven selling system in Japan, despite making remarkably little adjustment to local conditions, and with a fair degree of success. But the company was hurt in the long run, with a turning point in the early- to mid-1930s, by its refusal to adapt—as its local competitors did—to the expectations of employees and the limited means of potential customers. Singer's dramatic rise and fall in Japan reveals ways in which practices of global capitalism are simultaneously transformed and transformative as they take root in particular locales

Advertising · Aesthetics · Art · Business · Capitalism · Competitor analysis · Economics · Market economy · Period (music · Point (geometry · Political science · Root (linguistics · Sociology · Transformative learning · Turning point · European history and politics · French Historical and Cultural Studies · Japanese History and Culture · Law · Marketing

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Obras citantes distintas8
Citações por ano0,57
Intervalo de citações2012 - 2022 (11)
Velocidade de citaçãohistorical
Altamente citadoNão
Tipos de citaçãoNeutras: 7

Ferramentas

Abrir DOISci-HubOpen Access
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