Growing Pains

Children's Television in the New Regulatory Environment

Dados Bibliográficos

ID9775984
AutoresAmy B Jordan (autor correspondente), EMORY H WOODARD
Ano1998
Volume557
Fascículo1
Páginas83-95
Data de publicação1998-05-01
Open AccessSim
TipoARTICLE
PeriódicoThe Annals of the American Academy of Political and Social Science (JOURNAL)
Identificadores do periódicoISSN: 0002-7162 • E-ISSN: 1552-3349
EditoraSAGE Publications (PUBLISHER • US)
DOI10.1177/0002716298557000007
OpenAlexW2129064269
IdiomaEN
Citações recebidas4
Referências citadas6

This article is a review of research conducted in 1996 and 1997 designed to assess the current climate of the children's television industry and the impact of public policy initiatives on the availability, quality, and viewership of children's television. Researchers evaluated all children's programs from the 1996-97 season available in one large market and analyzed a subsample of commercial broadcasters' educational and informational programs. Parents' perceptions of children's television offerings are explored through survey data collected in the spring of 1997. Broadcasters' conceptions of the child audience (culled from interviews with industry insiders) provide some explanation for the lack of quality in children's programming available today. Recommendations for improving support of and commitment to children's educational programming are offered in light of 1997 Federal Communications Commission regulations mandating three hours a week of educational television for children

Advertising · Audience measurement · Business · Commercial broadcasting · Commission · Perception · Political science · Public broadcasting · Public relations · Quality (philosophy · Child Development and Digital Technology · Educational Research and Analysis · Finance · Marketing · Media Studies and Communication · Psychology