Observatorio (OBS
Journal Data
| Type | JOURNAL |
|---|---|
| Publisher | Obercom (PT) |
| ISSN | 1646-5954 |
| Scopus | 19900188004 |
| Wikidata | Q15816780 |
| OpenAlex | S4210198203 |
| MAG | 4210198203 |
| Website | http://obs.obercom.pt/index.php/obs |
| Total publications | 360 |
| Coverage period | 1970 - 2026 |
| Country | PT |
| Language | EN |
| Access | Open Access • Diamond OA |
| Indexing | DOAJ indexed • Scopus indexed |
| Cited by | 56 |
| Impact factor | 0.281 |
| SJR | 0.235 (Q3) |
| SNIP | 0.353 |
| CiteScore | 1.1 |
| h-index | 4 |
| i10-index | 1 |
| Female authorship share | 58.7% |
Observatorio (OBS) focuses on communication studies, a cognate field that frequently intersects with cultural studies and media anthropology. Its scope aligns with the broader humanities and social sciences, making it relevant but not central to social anthropology
Communication · Computer Networks and Communications · Advertising and Communication Studies · Child Development and Digital Technology · Climate Change Communication and Perception · Communication and COVID-19 Impact · Cultural and political discourse analysis · Cultural Industries and Urban Development
Polarization as a moral regime in Brazil
This article investigates how religious identity influences trust in the media and behavior toward disinformation in contexts of political polarization in Brazil. Based on the hypothesis that religion operates as a moral filter that guides informational perception, we analyze survey data from 1,100 participants, divided between supporters of Lula and Bolsonaro. The research compares evangelicals and Catholics across both political camps, focusing…
Can science and journalism be mutually reflexive? A Global South perspective
This theoretical essay examines the relationship between scientific research and journalistic practice in an era of epistemic fragmentation, misinformation, and global health crises. Drawing upon post-normal science communication (PNSC) frameworks, science and technology studies (STS), and journalism studies, it analyzes the epistemic frictions, temporal misalignments, and structural asymmetries that shape how scientific knowledge is publicly com…
News values and information producers in the digital media ecosystem
This article presents the results of an exploratory study that sought to assess which types of current news producers prevail in the digital media space and what distinguishes them in terms of the topics and newsworthiness criteria they value. Using National Highway 2 as a case study, we analyzed 152 publications - collected by Google Alerts - produced by journalists, newsmakers (the protagonists, subjects and sources of news stories, who now pro…
Beyond information-seeking
Social media platforms have become one of the primary arenas in which public reactions to current political and social developments are made visible. While existing literature suggests that user comments under news posts rarely function as spaces of verification, clarification, or reciprocal deliberation, less attention has been paid to the pragmatic mechanisms through which information-like claims circulate in these comments. Highly contested is…
Influence of sensory marketing on the purchasing behavior of centennials and millennials in the fast fashion sector
In the fast fashion sector, it is common to use various incentives or motivational factors derived from sensory marketing in stores, either to facilitate or influence purchases. The main objective of this study is to conduct a quantitative assessment of these factors, identifying potential differences that may exist based on gender or membership in one or another of the sociodemographic groups studied (millennials and centennials). A combination …
Disability campaigns in the media
This bibliometric study comprehensively examined publication trends, research area categories, publication sources, influential countries and organizations, and key themes associated with disability campaigns in the media. The dataset for the study was derived from the Scopus database, encompassing a total of 133 publications from 1981 to 2023, which were analyzed using VOSviewer to reveal patterns and insights. The results indicated fluctuating …
Polarización afectiva y cohesión selectiva en la retórica de la extrema derecha
Este estudio examina la relación entre polarización afectiva y cohesión selectiva en la retórica política de la extrema derecha a partir de un análisis corpus-pragmático del discurso de campaña de Donald Trump. El objetivo es identificar los mecanismos lingüísticos mediante los cuales la confrontación emocional coexiste con estrategias de alineamiento grupal. El corpus está compuesto por aproximadamente 47.000 palabras procedentes de mítines de c…
La exclusión simbólica del voto latino en España
Este estudio examina la comunicación electoral dirigida a captar y movilizar el voto latino en las cinco últimas elecciones generales celebradas en España. El análisis se circunscribe a los períodos oficiales de campaña para el Congreso de los Diputados y el Senado entre 2015 y 2023, y se centra en los dos partidos mayoritarios. Se evalúa la inclusión o exclusión simbólica del electorado latino a partir de un análisis de contenido de 11.389 pieza…
Uso de Instagram para la difusión de información en una catástrofe natural
Las redes sociales permiten a las cadenas de televisión difundir noticias de última hora de manera directa, sin esperar a una emisión por el aparato tradicional. El objetivo de esta investigación es analizar la cobertura que la televisión pública valenciana, À Punt, hizo de la dana que asoló parte del territorio valenciano a partir del 29 de octubre de 2024 a través de su cuenta de Instagram, @apuntnoticies. La metodología utilizada combina un an…
Apagado o fuera de cobertura
Este artículo analiza la información institucional que se puso al servicio de los ciudadanos durante el 29 de octubre de 2024 en Valencia, cuando las lluvias torrenciales y el desbordamiento de dos cuencas provocaron graves inundaciones en la provincia, dejando 230 muertos y millonarios daños materiales para una población desprevenida. Para ello, se ha analizado toda la información que los emisores autonómicos y estatales aportaron desde la mañan…
Introduction
Over the past two decades, reflection on the crisis in journalism (Palau-Sampio & López-García, 2022) can no longer be framed solely in sectoral or professional terms. This was one of the central premises of the II Interdisciplinary Seminar on Communication Theory, organised by the Mediaflows research group at the Universitat de València. The outcome of the Interdisciplinary Seminar held in Gandia on 25 and 26 September 2025, constitutes the core…
Influencers en la dana
A propósito de la dana que afectó a la provincia de València el 29 de octubre de 2024, este trabajo examina cómo influencers españoles de gran alcance activaron marcos populistas en redes sociales y actuaron como catalizadores del discurso político en un contexto de crisis. Se analiza un corpus de 13 vídeos publicados entre el 30 de octubre de 2024 y el 28 de febrero de 2025 en TikTok y YouTube, protagonizados por Peldanyos, Roro Bueno, El Xokas …
Periodistas enredados? Una mirada generacional al uso y percepción de las redes sociales dentro de la profesión
Las redes sociales han pasado de ser una opción para convertirse en una herramienta indispensable tanto en el ámbito personal como profesional del periodismo. El objetivo de esta investigación es analizar los usos de estas plataformas y la percepción de los cambios tecnológicos en la profesión periodística. Para ello, se empleó una metodología cualitativa basada en cuatro grupos de discusión que representan distintas etapas vinculadas al periodis…
Alt-tech en España
En el contexto del debate sobre el impacto de las plataformas de redes sociales en las democracias, existe un creciente interés académico por la proliferación de ecosistemas —alt-tech— de plataformas alternativas donde se fortalece la extrema derecha. En España, la irrupción electoral de Se Acabó La Fiesta (SALF) en 2024 o los disturbios de Torre-Pacheco de 2025 parecen haber sido impulsados desde un conjunto de canales de Telegram vinculados a l…
De las ‘trabacaciones’ al ‘salario emocional’
Esta investigación analiza la presencia y difusión en la prensa española de narrativas mediáticas de romantización y ‘trendinización’ de la precariedad laboral. Para ello, presta atención a nuevos conceptos que se presentan como tendencias aspiracionales en el ámbito del trabajo. Concretamente, abordamos los términos ‘salario emocional’, ‘trabacaciones’, ‘power nap’, ‘reskilling’/`upskilling’ y ‘jefe de la felicidad’, que han aparecido con frecue…
WhatsApp as a government communication tool
Messaging applications have increasingly been incorporated into government communication, allowing institutions to reach citizens directly. In March 2025, the Spanish Government launched an official WhatsApp channel. This article analyses its initial stage in order to identify usage patterns, types of communication, predominant formats and user reactions. The methodology used is based on a content analysis applied to all the channel's posts durin…
Reformulando conexões entre mídia e política no contexto digital
As mudanças no fluxo comunicacional digital transformaram as relações entre política e midiática no Brasil nas últimas duas décadas. Embora a conexão seja histórica, considera-se que a instabilidade política e a crise atravessada pelo jornalismo embaralharam esses vínculos. Essas mudanças alteram também o próprio sistema midiático, em especial sua composição, a partir da forma como políticos mencionam grupos midiáticos e profissionais e fazem ref…
Age does matter
With the emergence of Artificial Intelligence (AI), the journalistic and informational media system is undergoing a profound transformation that significantly challenges the production and distribution of information. AI, particularly Generative AI (GenAI), poses risks and potential harms to society, reinforcing stereotypes based on gender, race, origin, and age. This article explores how ageism manifests in GenAI as an example of how AI reinforc…
Women creators and female characters in Spanish fiction series for streaming platforms
Streaming platforms has promoted the inclusion of women in production teams and female characters in fiction series in the Spanish audiovisual industry. The aim of this study is to determine the female and feminist presence in the creation, characters, and narratives of series on the Spanish platform Movistar Plus+. First, the number of female creators, the inclusion of women in the directing, scriptwriting, and production teams, and the canon of…
Media and information literacy in the post-truth era
Media and Information Literacy (MIL) has emerged as a pivotal approach to addressing the information disorders of the contemporary communication landscape, such as the prevailing crisis of trust in media outlets and the pervasive dissemination of disinformation. Research has consistently demonstrated an inherent role for emotions in them. A variety of training programmes for adults have been developed with the aim of cultivating MIL competencies,…
Media narratives on immigration in Portuguese tourism
This article examines media representations of labour immigration within Portugal’s tourism sector during the post-pandemic period (2020–2025). Adopting a perspective that recognises the media as central actors in the construction of social meaning, the study investigates how journalistic narratives shape public perceptions of immigrant workers and either reinforce or contest dominant institutional discourses on integration, labour shortages, and…
Behind the screen of stigma
Contemporary digital landscape in a network society offers both potential and risks for marginalized communities such as the HIV/AIDS survivor and supporting communities in Indonesia. Digital platforms can facilitate peer support and information dissemination but also become an arena for reproducing digital stigma. This study aims to critically analyze the dynamics of digital stigma management, including the phenomenon of digital vulnerability an…
Visual and cultural references to Spain in the video games Pokémon Scarlet and Pokémon Violet
The video games combine programming and cultural creation, which serve as the basis for this new digital culture. The video game Pokémon is a great example of this because it has used different countries as inspiration for constructing spaces and other elements of its gameplay. Specifically, in Pokémon Scarlet and Pokémon Violet (Nintendo, 2022), the saga’s most recent instalments there are cultural references to Spain, an object of study that ha…
Journalistic podcasts on Brazilian public radio
This article maps the journalistic podcast offer produced by Radioagência Nacional, which is affiliated at the Empresa Brasil de Comunicação (EBC). The aim is to identify the conditions under which these podcasts are produced and circulate. Unlike other countries, where public media services have played a decisive role in the consolidation of podcasting over the past two decades, in Brazil the EBC only began investing in on-demand audio in 2023. …
A Qualitative Examination of Interpersonal Communication Between Community Health Workers (CHW) and Pregnant Women, Kerala, India
Communication between community health workers and pregnant women plays a significant role in increasing the antenatal and postnatal care they receive. Guided by Social Exchange Theory and the Patient-Provider Communication Model, this study examines how communicative interactions between Accredited Social Health Activists (ASHAs) and pregnant women influence trust, perceived support, and engagement with maternal healthcare services. A qualitativ…
Doing It Together
This paper looks at how mainstream media are currently reacting to the trend of citizen media. In order to look beyond the hype and high expectations about user generated content, we first try to put the debate on citizen and participatory journalism in context. We argue that the revived interest in participatory journalism is the result of both external developments in society and internal evolutions in journalism. Next, we analyze these develop…
We need to find a revenue model
Data journalism is emerging as a new subspecialty in Indian journalism. Indian data journalism practice is in nascent stage and newsrooms have lately started recognizing it as a new practice. There were specific issues and challenges faced by journalists in western news rooms as they adopted the practice. To generate a comparative perspective, the study carried out semi-structured interviews with Indian data journalists about their perceptions on…
News on the move
Over the last eleven years, 706 journalists around the world have been forced to flee their homelands as a direct consequence of their work. The aim of this study is to provide insight into how the experience of going into exile has affected the motivations and professional standards of these journalists. The study consisted of in-depth interviews with journalists from five countries who have previously fled their homelands. The study shows that …
From Broadsheet to Tabloid
During the early 2000s, the newspaper market in Northern Europe was characterised by a trend of format changes as many broadsheets have chosen to adapt to the tabloid format. Similar tendencies also have emerged in other Western countries, making it a transnational phenomenon. Critics have argued that a reduced size impacts the content, resulting in increased tabloidisation, finding a connection between the page size and the news content whereby …
O estado de arte da Comunicação Organizacional
A comunicação no contexto das organizações está em constante reconfiguração. As novas formas de informação, de interação, de partilha e de consumo que caracterizam as sociedades atuais trazem novos desafios às organizações e às suas estruturas comunicativas e tal justifica, sempre que possível, uma incursão pelo campo da Comunicação Organizacional com a principal motivação de compreender o estado atual da disciplina e acompanhar as suas tendência…
Framing the Financial Crisis
This study explores the dynamic interaction between government and news media in the frame-building process, the process of shaping journalistic news frames, during the financial crisis that erupted in September 2008. The unexpected as well as event-driven character of the financial crisis is expected to create dynamics that challenge journalists’ dependence on powerful political actors as the national government by opening up the news gate wider…
Comunicar emociones en el discurso metapolítico de twitter
Redes sociales, como Twitter o Facebook, están permitiendo un espacio esencial para el desarrollo del debate político. En este estudio, investigamos cómo se comunican las emociones en este entorno público prestando una especial atención a qué emociones emergen, qué estimulo las provoca, y con qué objetivo y de qué modo se comunican. Se analiza un corpus de 1353 tuits, que contiene #Maduro (Subcorpus1) o @NicolasMaduro (Subcorpus2). Estos tuits se…
Rede de mentiras
A disseminação de conteúdo falso ou fora de contexto e seu impacto em processos de decisão das democracias ocidentais ganharam nova força com as redes sociais e voltaram a ser objeto de muitas análises, em especial depois dos resultados do referendo do Brexit e de eleições nos EUA e na Europa, em 2016 e 2017. Revisando estudos sobre estes acontecimentos e discutindo em bases teóricas e empíricas as causas e efeitos das fake news na Web 2.0, este …
As contingências comunicacionais provocadas pelas regras de participação da “comunidade” Love Mondays
Na perspectiva do capitalismo cognitivo, a informação se torna o eixo central da sociedade e o trabalho passa a ser categorizado como material ou imaterial. Neste contexto de valorização da dimensão intelectual e da autonomia do trabalhador, foi criado o Love Mondays, um site que possibilita o acesso a conteúdos revelando dados sigilosos das organizações, no pretexto de serem importantes para se tomar decisões da carreira. Este artigo busca inves…
O luxo na era do like
Este artigo tem como principal objetivo compreender como os termos “luxo” e “luxury” se manifestam na plataforma YouTube, a fim de contribuir para um domínio de saber ainda pouco aprofundado em Portugal, e ainda pretende explorar ferramentas metodológicas contemporâneas e inovadoras para a sua concretização. Foi realizada uma análise aos dados extraídos através da ferramenta Youtube Data Tools, complementada por uma entrevista semiestruturada a u…
Pobreza urbana y apropiación de las Tecnologías de la Información y Comunicación (TIC) en México
Desde la década de 1990 las TIC han sido reconocidas como facilitadoras del desarrollo y reducción de la pobreza en todo el mundo. Sin embargo, hay muchos factores que pueden imposibilitar este rol. El objetivo de este documento es revisar hasta qué punto las personas en situación de pobreza del municipio de Aguascalientes han apropiado las TIC para obtener un ingreso sostenido en el mercado laboral. Para ello, utilizamos una mezcla de métodos cu…
O Jornalismo como agente da transparência pública no Brasil
A aprovação de dispositivos legais relacionados à transparência exigiu que instituições e agentes do Estado brasileiro passassem a tornar publicamente disponíveis informações de interesse dos cidadãos. Em tal contexto, a atuação do Jornalismo se mostra mais relevante tanto ao constranger a esfera política, quanto ao traduzir para a audiência o que significam os dados ora disponíveis. Este artigo tem como objetivo principal examinar a cobertura no…
A publicitação do privado na era da pós-verdade
Em tempos de busca de popularidade, e num contexto de luta de audiências e de disputa eleitoral inextricável da espetacularização da informação, os media e os políticos alimentam uma ideia (porventura ilusória) de humanização e de proximidade com os cidadãos, recorrendo para tal à exposição (mediática) do quotidiano e da privacidade dos atores políticos. Sabemos que não é de hoje que as liturgias políticas democráticas envolvem a dimensão do entr…
Jornalismo, medo e alterações climáticas
A comunicação das alterações climáticas (ACs) tem importante papel na mediação do discurso científico e é crucial para a percepção, compreensão e enfrentamento da questão climática. Diante disso, este artigo de revisão de caráter interdisciplinar discute aspectos relacionados com o medo na cobertura jornalística e quais as suas possíveis consequências para mobilização das pessoas frente os riscos climáticos. A abordagem espetacularizada, alarmist…
We need to find a revenue model
Data journalism is emerging as a new subspecialty in Indian journalism. Indian data journalism practice is in nascent stage and newsrooms have lately started recognizing it as a new practice. There were specific issues and challenges faced by journalists in western news rooms as they adopted the practice. To generate a comparative perspective, the study carried out semi-structured interviews with Indian data journalists about their perceptions on…
Doenças oncológicas em notícia
É através dos media noticiosos que grande parte da população encontra informação sobre o campo da saúde. Isso dota o trabalho jornalístico de particular responsabilidade, na medida em que os conteúdos interferem inequivocamente nas perceções sociais. No que diz respeito à cobertura noticiosa da saúde, particularmente na imprensa, os estudos demonstram que os jornalistas não se interessam muito pelas doenças, mas, quando isso acontece, são as doen…
Mourning Salazar
Death is one of the most prominent news values, especially when combined with another characteristic of newsworthiness: the notoriety of the individual. Based on the combination of death and prominence of the personality, this paper proposes an approach to media discourses on the death of the political Portuguese leader, António de Oliveira Salazar, former President of the Council during the dictatorial regime, known as Estado Novo (New State). C…
Los marcos del compromiso
Framing y engagement son dos planteamientos teóricos frecuentes en Ciencias Sociales en general y en Comunicación en particular, sin embargo, la interrelación de ambos en el mundo digital está comenzado a indagarse. Por ello, esta investigación estudió la implicación de los usuarios con los marcos informativos empleados por los seis principales partidos políticos españoles (PSOE, PP, Podemos, IU, UPyD y Ciudadanos) en sus páginas de Facebook, uti…
How the Turkish-Germans Construct Their Imagined Communities on Social Media? Textual Analysis of the Facebook Page “Turks in Germany”
One of the most crowded diasporic communities in Europe are the Turkish community, and the majority of them reside in Germany. Nowadays, social media platforms, such as Facebook, gives them the opportunity to get together online and help them to create online imagined communities via groups and pages on Facebook. For this study, we selected the “Turks in Germany” page on Facebook to examine. In accordance with this purpose, the selected page’s on…
Citizen Facebook
Local power requires a differentiated communicational analysis with strategies appropriate to its context in the immediate scenario which social networks impose on those who engage in proximity governance. In this sense, this exploratory case study arises from an interest in communication as a tool for strategic and political operationalization, at the level of the preliminary diagnosis on digital communication within the Lisbon local government …
The Blind Spot of History
This article looks at the film Tabu (Miguel Gomes, 2012) as an example of the negative use of cinema for realist ends. The film addresses Portugal’s tainted colonial past by means of a relentless questioning of the film medium and its representational properties, whilst the horrors of colonialism in Africa – the main issue at stake – remain conspicuous by their absence. Indeed, Tabu gravitates around an irresistible, all-consuming black hole, whe…
The Fugitive Image
As colonial visual culture now fully integrates the mainstream of historical research and artistic practice at a global level, one subset of imagery still remains woefully unaddressed: the atrocity photograph. This essay provides a brief historical contextualization of the role of photography in decolonization wars and the concurrent emergence of critical theorizing on violent images, and why it still remains exceedingly difficult to analyse grap…
Imágenes ausentes, perdidas, creadas. L’image manquante y los límites de la representación
El film L’image manquante (Rithy Panh, 2013) se organiza en torno a un tópico de las imágenes de atrocidades surgido de los debates en torno al Holocausto, a saber: la ausencia de una imagen fidedigna capaz de encarnar la violencia extrema del exterminio. Las imágenes sobre la masacre perpetrada por los Jemeres Rojos entre 1975 y 1978 en Kampuchea Democrática responden a cuatro estrategias o modalidades distintas: de perpetradores, de liberadores…
Musical Resistance in Abderrahmane Sissako’s Timbuktu
When Abderrahmane Sissako’s film Timbuktu was released in 2014, it attracted a great deal of controversy – as well as an Oscar nomination. Was lauded as an exceptionally artistic, poetic film which brought the world’s attention to the plight of Timbuktu under jihadi rule, but the way in which Sissako chose to humanise jihadists, and the elliptical way in which he constructs the film – missing many of the finer details of the political and militar…
“Plantation Memories”, Anastácia, Dandara, and Zumbi, the Slave Ship São José, and the Farms of São Tomé, Or Slavery, Colonialism, and Racism in the Work of Women Artists
In this essay, I examine the ways in which women artists – Grada Kilomba (Portugal, 1968), Ângela Ferreira (Mozambique, 1958), Eurídice Kala aka Zaituna Kala (Mozambique, 1987), Meghna Singh (India, 1981), and Mónica de Miranda (Portugal, 1976) – have critically addressed the history and memory of slavery and colonialism, as well as their contemporary legacies in the form of structural, institutional, and everyday racism in Portuguese society and…
Introdução
Dedicada ao tema das Intermedialidades em imagens (pós)coloniais, esta edição reúne artigos académicos de investigadores que investigam cinema e criações artísticas em situação (pós)colonial (Mbembe) a que subjazem práticas intermediais
Mal de Arquivo
Este artigo debruça-se sobre a história material de três filmes realizados por Ruy Guerra em Moçambique – Mueda, Memória e Massacre (1979-80), Os Comprometidos. Actas de um Processo de Descolonização (1982-84) e o registo, sem título, nem catalogação, de uma reunião entre Samora Machel e antigos chefes militares da Guerra de Libertação (1964-74), registada a pedido do primeiro entre 1984-86, para propor uma reflexão crítica sobre os arquivos anti…
Pluralismo mediático e inclusión social
Este artículo investiga la accesibilidad de la programación infanto-juvenil de Rádio e Televisão de Portugal (RTP) en televisión lineal y online, tanto en su emisión en directo como en los contenidos a la carta. La accesibilidad de los contenidos para menores es esencial para el disfrute de los derechos fundamentales en igualdad, para conseguir la inclusión social de este colectivo y como reflejo del pluralismo mediático y del carácter de servici…
All aboard?! Co-viewing with and within connected platforms in the Eurovision Song Contest
Based on co-viewing and connected viewing literature (Authors, year), this article analyses connected co-viewing practices within and with the use of media platforms around a live television event, using the Eurovision Song Contest as a case study. This popular event has a long-running tradition which has fostered extensive use of different kinds of connected platforms, including an official app. Using a case study approach and focusing on the Sp…
The dilemmas of parental mediation
This article examines how much parent-child interactions around the online world reflect broader, more long-standing parent-child relations and parenting dilemmas. It does so through exploring the meanings that parents give to their parenting practices and the beliefs that underlie parental mediation of their children's online activities as well as the reasons for any differences between their broader normative approach to parental mediation and …
O estado de arte da Comunicação Organizacional
A comunicação no contexto das organizações está em constante reconfiguração. As novas formas de informação, de interação, de partilha e de consumo que caracterizam as sociedades atuais trazem novos desafios às organizações e às suas estruturas comunicativas e tal justifica, sempre que possível, uma incursão pelo campo da Comunicação Organizacional com a principal motivação de compreender o estado atual da disciplina e acompanhar as suas tendência…