Market Research Society Journal
Journal Data
| Type | JOURNAL |
|---|---|
| Publisher | SAGE Publishing (US) |
| ISSN | 0025-3618 / 2515-2173 |
| Scopus | 22819 |
| Wikidata | Q15751354 |
| OpenAlex | S4210230370 |
| Website | https://us.sagepub.com/en-us/nam/international-journal-of-market-research/journal203424 |
| Total publications | 5 |
| Coverage period | 1992 - 2020 |
| Country | GB |
| Language | EN |
| Indexing | Scopus indexed |
| Impact factor | 37 |
| SJR | 1.006 (Q1) |
| SNIP | 1.406 |
| CiteScore | 7.1 |
| Female authorship share | 41.4% |
Business and International Management · Economics and Econometrics · Marketing · Behavioral Health and Interventions · Big Data and Business Intelligence · Business Strategy and Innovation · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies
Beyond a tandem analysis of SEM and PROCESS
Mediation and conditional process analyses have become popular approaches for examining the mechanisms by which effects operate and the factors that influence them. To estimate mediation models, researchers often augment their structural equation modeling (SEM) analyses with additional regression analyses using the PROCESS macro. This duality is surprising considering that research has long acknowledged the limitations of regression analyses when…
Controlling social desirability bias
Social desirability bias can change the results from marketing experiments and surveys. However, there are few illustrations that show how serious social desirability bias can be. This research starts by reviewing the options for identifying and reducing social desirability bias in experiments and surveys and for controlling its effects. Then two examples that use a social desirability bias scale or a transformation of it (that may improve its ut…
Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales
Coolhunting with Aristotle
This pervasive influence of Coolhunting is the motivation behind this paper. Being touched by the Coolhunt raised legitimate questions. Client and researcher wanted to know if they should be Coolhunting, or at least doing something similar. The critics (and the public they spoke for) wanted to know if they should acquiesce in the role of quarry in the hunt. What follows is an analysis of how the Coolhunt works. It looks to both question and inter…
Inside the Consumer Mind
No prominent publications on this page.
Inside the Consumer Mind
Coolhunting with Aristotle
This pervasive influence of Coolhunting is the motivation behind this paper. Being touched by the Coolhunt raised legitimate questions. Client and researcher wanted to know if they should be Coolhunting, or at least doing something similar. The critics (and the public they spoke for) wanted to know if they should acquiesce in the role of quarry in the hunt. What follows is an analysis of how the Coolhunt works. It looks to both question and inter…
Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales
Controlling social desirability bias
Social desirability bias can change the results from marketing experiments and surveys. However, there are few illustrations that show how serious social desirability bias can be. This research starts by reviewing the options for identifying and reducing social desirability bias in experiments and surveys and for controlling its effects. Then two examples that use a social desirability bias scale or a transformation of it (that may improve its ut…
Beyond a tandem analysis of SEM and PROCESS
Mediation and conditional process analyses have become popular approaches for examining the mechanisms by which effects operate and the factors that influence them. To estimate mediation models, researchers often augment their structural equation modeling (SEM) analyses with additional regression analyses using the PROCESS macro. This duality is surprising considering that research has long acknowledged the limitations of regression analyses when…