Entertainment Management
Journal Data
| Type | SOURCE_BOOK |
|---|---|
| Publisher | CABI |
| ISBN-13 | 9781780640228 |
| Open Library | OL21496423W |
| Total publications | 1 |
| Coverage period | 2014 - 2014 |
| Language | EN |
Divided into 15 chapters, this book provides a comprehensive coverage of entertainment management. It focuses in particular on key areas of enquiry, including the environment of entertainment, marketing entertainment, public relations and mass media, managing live events, human resource and artist management, creativity and business, entertainment law, performance and financial management, consultancy, and visitor attractions. The chapters are written to provide an overview of each of the main topics from a teaching and learning perspective, with case studies used to apply theory to practice and highlight areas of best practice. Each chapter also includes a list of anticipated learning objectives and seminar activities.
Entertainment management
Divided into 15 chapters, this book provides a comprehensive coverage of entertainment management. It focuses in particular on key areas of enquiry, including the environment of entertainment, marketing entertainment, public relations and mass media, managing live events, human resource and artist management, creativity and business, entertainment law, performance and financial management, consultancy, and visitor attractions. The chapters are wr…
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Entertainment management
Divided into 15 chapters, this book provides a comprehensive coverage of entertainment management. It focuses in particular on key areas of enquiry, including the environment of entertainment, marketing entertainment, public relations and mass media, managing live events, human resource and artist management, creativity and business, entertainment law, performance and financial management, consultancy, and visitor attractions. The chapters are wr…