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Coming to Terms with the Worker

West German Industry, Labour Relations and the Idea of America, 1949–60

Bibliographic Data

ID10074962
AuthorsS Jonathan Wiesen (Southern Illinois University Carbondale, corresponding author)
Year2001
Volume36
Issue4
Pages561-579
Publication date2001-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Contemporary History (JOURNAL)
Journal identifiersISSN: 0022-0094 • E-ISSN: 1461-7250
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/002200940103600401
OpenAlexW2109058655
LanguageEN
Citations received1

This article situates industrialists in an ongoing discussion about the ‘Americanization’ of West Germany by focusing on business leaders' interest in public relations and human relations during the l950s. It portrays industrialists' adoption of putatively ‘American’ techniques of publicity and factory relations as an attempt to make peace with workers, while simultaneously overcoming a legitimacy crisis born of their complicity in nazi crimes. Despite their interest in American PR, many industrialists could not hide their fears of American popular culture. Industrialists therefore crafted an image of America as economically modern but intellectually bankrupt. They juxtaposed this ambivalent view of America with indigenous discourses about ‘the factory community’ and company paternalism that had been present during the Weimar Republic and the Third Reich. Ultimately, against the backdrop of the Cold War, industrialists were able to adapt to liberal democracy and ‘protect’ their workers from communism by amalgamating American and German models of labour relations

Americanization · Complicity · Democracy · German · Legitimacy · Nazi Germany · Paternalism · Political economy · Political science · Publicity · Sociology · Weimar Republic · Communism, Protests, Social Movements · European history and politics · German History and Society · History · Industrial relations · Law

  • Industrial Relations History in Transnational Perspective

    Open Access•Thomas Fetzer•History Compass•2012

Unique citing works1
Citations per year0,07
Citation span2012 - 2012 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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