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The Intermediary is the Message

US Public Diplomacy and the Marshall Plan Productivity Drive in the Netherlands, 1948–52

Bibliographic Data

ID10076464
AuthorsJorrit Van Den Berk (0000-0002-2495-1586, Radboud University, The Netherlands, corresponding author)
Year2020
Volume56
Issue2
Pages411-433
Publication date2020-08-12
Open AccessYes
TypeARTICLE
VenueJournal of Contemporary History (JOURNAL)
Journal identifiersISSN: 0022-0094 • E-ISSN: 1461-7250
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/0022009420940027
OpenAlexW3049716653
LanguageEN
Citations received2

This article analyzes the public diplomacy of the Economic Cooperation Administration (ECA) in the Netherlands during the Marshall Plan era. It shows that the impact of the ECA’s public diplomacy was shaped by its negotiations with local partners. The argument focuses on the operational level of US information campaigns, which sought to mobilize specific Dutch social groups behind a model of increased productivity and economic growth. By examining the interaction between the US country mission of the ECA and Dutch bureaucrats, managers, and labor leaders, the article demonstrates how the impact of public diplomacy was determined by a complex and at times contentious process of cooperation. While the Dutch readily accepted the US as a model of technological progress, local elites also managed to contain the threat that American propaganda posed to national recovery policies

Administration (probate law · Argument (complex analysis · Diplomacy · Economic Diplomacy · Economic growth · Economics · Economy · Geography · Negotiation · Plan (archaeology · Political economy · Political science · Politics · Productivity · Public Diplomacy · Historical Influence and Diplomacy · Law · Public Administration

  • Marshall Plan or neocolonization? The Model Cities Program and Black planning criticism

    Open Access•Jeremy Lee Wolin•Planning Perspectives•2024

  • Hip Hip Hooray and Thank You Marshall

    Open Access•Jorrit Van Den Berk, Albertine Bloemendal•Contemporary European History•2025

Citations per year1
Citation span2024 - 2025 (2)
Highly citedNo

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