An Application of Conjoint Analysis To Leisure Research
Cultural Preferences In Canada
Bibliographic Data
| ID | 10137834 |
|---|---|
| Authors | Ronald Cosper (Department of Sociology Saint Mary's University, corresponding author), Brian L Kinsley (Cultural Affairs Section Department of Communications Government of Canada) |
| Year | 1984 |
| Volume | 16 |
| Issue | 3 |
| Pages | 224-233 |
| Publication date | 1984-07-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Leisure Research (JOURNAL) |
| Journal identifiers | ISSN: 0022-2216 • E-ISSN: 2159-6417 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/00222216.1984.11969587 |
| OpenAlex | W363877530 |
| Language | EN |
| Citations received | 2 |
| References cited | 6 |
The paper outlines the usefulness of conjoint analysis for studying cultural and leisure preferences. The technique is advantageous because it permits one to make predictions about preferences, by using a factorial design, not only for choices that are explicity made but also for others only implied by the research design.However, in analyzing the data available for this exercise, it became apparent that one must employ a minimum number of items for respondents to rank order. If there are two few, intercorrelations occur among items which can lead to misleading or invalid results
Conjoint analysis · Economics · Factorial analysis · Order (exchange · Preference · Rank (graph theory · Statistics · Cognitive and psychological constructs research · Economic and Environmental Valuation · Mathematics · Psychology · Social Psychology · Wine Industry and Tourism
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,09 |
| Citation span | 2004 - 2005 (2) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |