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The Role of Identity Salience in the Leisure Behavior of Film Festival Participants

The Case of the Busan International Film Festival

Bibliographic Data

ID10137879
AuthorsGyehee Lee (0000-0003-4882-5872, Kyung Hee University, corresponding author), Tae-II Pae (Yeungnam University), Lawrence J Bendle (0000-0002-4649-1269, Kyung Hee University)
Year2016
Volume48
Issue2
Pages156-177
Publication date2016-02-29
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Leisure Research (JOURNAL)
Journal identifiersISSN: 0022-2216 • E-ISSN: 2159-6417
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.18666/jlr-2016-v48-i2-4687
OpenAlexW2332356252
LanguageEN
Citations received11
References cited70

This paper examines several central constructs regarding leisure behaviors and the dynamic relationships among these key variables to develop a social psychological model that explains participation at the Busan International Film Festival. Moreover, by examining identity salience (IS), this study develops a comprehensive socio-psychological model for film festival participation. Using data from the Busan International Film Festival participants, the study discloses the prominent role that IS plays in explaining behavioral loyalty toward a film festival. Further, the formative variables influencing IS, such as enduring involvement (EI), psychological commitment (PC), and social norms (SN) are tested simultaneously. Varying degrees of influence from EI on IS are found. PC and SN also prove to be significant precursor of IS, while both IS and PC concomitantly affect participants' loyalty toward the festival. IS is found to be a significant determinant of film festival participation as a leisure behavior, and the paper contributes to our understanding of how this behavior emerges and changes. By uncovering a complex motivational structure behind this behavior, the paper assists practitioners with insights into how participants may form and maintain their loyalty to their leisure interests

Aesthetics · Affect (linguistics · Cognitive psychology · Identity (music · Loyalty · Salience (neuroscience · Social group · Social identity theory · Marketing · Psychology · Recreation, Leisure, Wilderness Management · Social Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society

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Unique citing works11
Citations per year1,22
Citation span2017 - 2026 (10)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 11

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