Enhancing the Interpretation of Stated Choice Analysis Through the Application of a Verbal Protocol Assessment

Bibliographic Data

ID10138102
AuthorsKerri Cahill (National Park Service), Kerri L Cahill (USDI National Park Service, Planning Division), Jeffrey L Marion (0000-0003-2226-689X, USDI U.S. Geological Survey, Virginia Tech Field Station, corresponding author), Steven R Lawson (Virginia Tech)
Year2007
Volume39
Issue2
Pages201-221
Publication date2007-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Leisure Research (JOURNAL)
Journal identifiersISSN: 0022-2216 • E-ISSN: 2159-6417
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/00222216.2007.11950105
OpenAlexW104445010
LanguageEN
Citations received4
References cited13

A stated choice survey was employed to evaluate the relative importance of resource, social, and management attributes by asking visitors to select preferred configurations of these attributes. A verbal protocol assessment was added to consider how respondents interpret and respond to stated choice questions applied to hikers of a popular trail at Acadia National Park. Results suggest that visitors are sensitive to changes in public access to the trail and its ecological conditions, with level of encounters least important. Verbal protocol results identified considerations made by respondents that provide insight to their evaluations of alternative recreation setting configurations. These insights help clarify issues important to visitors that stated choice results on their own do not provide.KEYWORDS: Recreation impact managementtrade-off analysisverbal protocolstated choiceAcadia National Park

Business · Cognitive psychology · Interpretation (philosophy · Protocol (science · Recreation · Resource (disambiguation · Applied Psychology · Computer Science · Diverse Aspects of Tourism Research · Ecology · Economic and Environmental Valuation · Marketing · Medicine · Psychology · Recreation, Leisure, Wilderness Management · Social Psychology

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