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Examining the leisure use of a bicycle share program

A case study of YouBike in Taipei

Bibliographic Data

ID10138598
AuthorsLung Hung Chen (0000-0002-0854-8308, The International Master Program of Tourism and Hospitality (IMTH), National Kaohsiung University of Hospitality and Tourism (NKUHT), corresponding author), Charles Chancellor (0000-0001-7586-7870, Clemson University), H Charles Chancellor (Clemson University)
Year2019
Volume51
Issue2
Pages183-205
Publication date2019-10-16
Open AccessNo
TypeARTICLE
VenueJournal of Leisure Research (JOURNAL)
Journal identifiersISSN: 0022-2216 • E-ISSN: 2159-6417
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/00222216.2019.1660598
OpenAlexW2981152043
LanguageEN
Citations received5
References cited55

In this study, we adopted the extended unified theory of acceptance and use of technology (UTAUT2) to examine the key determinants of leisure use of a bicycle-share program (BSP), using data from an online panel of 348 Taiwanese YouBike members. We found that the BSP's leisure users had different priorities from commuting cyclists, with the former rating social support more important than bicycle infrastructure or facilities. In addition, we found hedonic motivation (i.e., perceived enjoyment) to be a more significant factor in leisure use of YouBike than was extrinsic motivation (i.e., performance expectancy). Habit also predicted leisure use of a BSP. These findings challenge traditional notions that well-constructed bicycle infrastructure is the most important driver of BSP uptake. We conclude the article with a reflection on the potential role of BSPs in renormalizing the image of leisure cycling

Advertising · Business · Cycling · Expectancy theory · Geography · Habit · Leisure time · Physical activity · Structural equation modeling · Unified theory of acceptance and use of technology · Applied Psychology · Computer Science · Marketing · Psychology · Recreation, Leisure, Wilderness Management · Social Psychology · Technology Adoption and User Behaviour · Urban Transport and Accessibility

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Citations per year1
Citation span2021 - 2026 (6)
Highly citedNo

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