Effects of mere exposure
A comment
Bibliographic Data
| ID | 10168329 |
|---|---|
| Authors | Leon A Jakobovits (corresponding author) |
| Year | 1968 |
| Volume | 9 |
| Issue | 2, Pt.2 |
| Pages | 30-32 |
| Publication date | 1968-01-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Personality and Social Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0022-3514 • E-ISSN: 1939-1315 |
| Publisher | American Psychological Association (PUBLISHER • US) |
| DOI | 10.1037/h0025750 |
| OpenAlex | W2001996806 |
| Language | EN |
| Citations received | 10 |
| References cited | 2 |
Zajonc's thesis that mere exposure enhances attitudes is both novel and intriguing. In its general form, this hypothesis seems to challenge the time-honored maxim of Familiarity breeds contempt, and rejects the traditional reinforcement theory whereby positive adient responses are established through conditioning and association. Zajonc presents two main lines of evidence in support of his hypothesis: one relates to the observation of an empirical correlation between the frequency of words in language and their positive affect; the other consists of data on the effect upon positive or negative affect of experimental manipulation of stimulus exposure. Let us see how this evidence bears upon Zajonc's hypothesis
Bullying, Victimization, and Aggression · Child and Adolescent Psychosocial and Emotional Development · Cultural Differences and Values · Psychology · Social Psychology
Mere Exposure
Effects of group variance and advocated position on conformity1
The retention of balanced and unbalanced cognitive structures 1
"Effects of set on the "effects of mere exposure
Conformity as a Function of Semantic Wording and Direction of Peers' Opinions
Pollyanna's personal judgments
The positive‐negative asymmetry
The interstimulus humour effect
Drive and predisposition as factors in the attitudinal effects of mere exposure
The effects of picture content and exposure frequency on evaluations of negroes and whites
| Citations per year | 0.18 |
|---|---|
| Citation span | 1970 - 1982 (13) |
| Highly cited | No |