The Economic Effects of Advertising . Neil H. Borden

Bibliographic Data

ID10178331
AuthorsNorman S Buchanan (corresponding author)
Year1944
Volume52
Issue1
Pages89-90
Publication date1944-03-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Political Economy (JOURNAL)
Journal identifiersISSN: 0022-3808 • E-ISSN: 1537-534X
PublisherUniversity of Chicago Press (PUBLISHER • US)
DOI10.1086/256147
OpenAlexW2513884516
LanguageEN

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