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Consumer Interdependence via Reference Groups

Bibliographic Data

ID10183652
AuthorsHiroaki Hayakawa (0000-0003-0286-3873), Yiannis P Venieris, Yiannis Venieris
Year1977
Volume85
Issue3
Pages599-615
Publication date1977-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Political Economy (JOURNAL)
Journal identifiersISSN: 0022-3808 • E-ISSN: 1537-534X
PublisherUniversity of Chicago Press (PUBLISHER • US)
DOI10.1086/260585
OpenAlexW4245174222
LanguageEN
Citations received12

In solving choice problems under bounded rationality, one relies on "heuristics" provided by social interdependence. Such "heuristics" consist in taking a particular social group as a reference group and in emulating its life-style by acquiring an associated cluster of complementary wants. A preference map generated by this reference-group-taking behavior exhibits smooth indifference curves which are convex to the origin with a "relevant range" over which the marginal rate of substitution is positive and diminishing. However, its implications on consumer choice and welfare economics are significantly different from those of traditional theory

Bounded function · Bounded rationality · Economics · Group (periodic table · Heuristics · Mathematical economics · Mathematical optimization · Microeconomics · Preference · Rationality · Substitution (logic · Computer Science · Decision-Making and Behavioral Economics · Economic theories and models · Experimental Behavioral Economics Studies · Mathematics

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Unique citing works12
Citations per year0.36
Citation span1993 - 2025 (33)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 12

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