Can You Separate the Sizzle from the Steak? Learning a Few Tricks of the Advertising Trade can make you a Smarter Shopper

Bibliographic Data

ID10195010
AuthorsRick Berkoff (National Centre of Scientific Research "Demokritos", corresponding author)
Year1981
Volume15
Issue2
Pages191-200
Publication date1981-09-01
Open AccessYes
TypeARTICLE
VenueThe Journal of Popular Culture (JOURNAL)
Journal identifiersISSN: 0022-3840 • E-ISSN: 1540-5931
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.0022-3840.1981.1502_191.x
OpenAlexW2001134211
LanguageEN

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