Reserve Prices in Internet Advertising Auctions
A Field Experiment
Bibliographic Data
| ID | 10196611 |
|---|---|
| Authors | Michael Ostrovsky (0000-0002-4670-3348, National Bureau of Economic Research), Michael Schwarz (0000-0002-8728-7344, Microsoft (Finland)) |
| Language | EN |
| References cited | 23 |
Advertising · Auction theory · Business · Common value auction · Dutch auction · Economics · Field (mathematics) · Forward auction · Microeconomics · Online advertising · Revenue · Revenue equivalence · The Internet · World Wide Web · Auction Theory and Applications · Computer Science · Consumer Market Behavior and Pricing · Digital Platforms and Economics · Finance · Mathematics
| Highly cited | No |
|---|