Ancient Chinese Thought of Character Formation & Modern Logo Design
Bibliographic Data
| ID | 10274764 |
|---|---|
| Authors | Dai Wusan (Shenzhen Graduate School, Tsinghua University, Shenzhen, 518055, P.R.C.., corresponding author) |
| Year | 2014 |
| Volume | 47 |
| Issue | 2 |
| Pages | 183-185 |
| Publication date | 2014-04-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Leonardo (JOURNAL) |
| Journal identifiers | ISSN: 0024-094X • E-ISSN: 1530-9282 |
| Publisher | MIT Press - Journals (PUBLISHER) |
| DOI | 10.1162/leon_a_00739 |
| OpenAlex | W2003151180 |
| Language | EN |
| Citations received | 1 |
The pictograph is the core of ancient Chinese characters. In recent years, Chinese characters, especially the ancient oracle-bone inscriptions and seal characters, are often adopted in logo design in China. This article analyzes the concise thought adopted in ancient character-creating, such as “highlighting characteristics”, “simplifying”, and “less for more”, and probes into the application of such ancient thought with modern design cases, in an attempt to establish evaluation standards for the integration of culture and art
Ancient art · Ancient city · Ancient culture · Ancient history · Archaeology · Art · Character (mathematics) · China · Chinese characters · Chinese culture · Literature · Logo (programming language) · Seal (emblem) · Visual arts · Artificial Intelligence · Computer Science · Digital Media and Visual Art · History · Mathematics
| Citations per year | 0.33 |
|---|---|
| Citation span | 2023 - 2023 (1) |
| Highly cited | No |