Foreign voices as people's choices; BBC popularity in the Arab World
Bibliographic Data
| ID | 10282362 |
|---|---|
| Authors | Muhammad I Ayish, Mohammad Ayish (0000-0002-1262-078X, corresponding author) |
| Year | 1991 |
| Volume | 27 |
| Issue | 3 |
| Pages | 374-389 |
| Publication date | 1991-07-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Middle Eastern Studies (JOURNAL) |
| Journal identifiers | ISSN: 0026-3206 • E-ISSN: 1743-7881 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/00263209108700866 |
| OpenAlex | W2064930523 |
| Language | EN |
| Citations received | 2 |
| References cited | 4 |
of successful international cross-cultural communication.3 Although the BBC Arabic Service has been a subject of several scholarly investigations,4 the question of its wide popularity in the Arab World compared to other international broadcasters in Arabic has never been addressed. The aim of this article is to provide a comprehensive explanation of this BBC popularity and its implications for mass communication in the Arab World. The following six factors, assumed to underlie listeners' attachment to the BBC Arabic Service, will be analysed
Advertising · Business · Media studies · Middle East · Middle Eastern studies · Political science · Popularity · Sociology · Gender Studies · Jewish and Middle Eastern Studies · Law · Socioeconomic Development in MENA
| Citations per year | 0.2 |
|---|---|
| Citation span | 2016 - 2020 (5) |
| Highly cited | No |