Imagining Consumers

After the People's Republic of C hina was established in 1949, some of C hina's M uslim peoples, previously known by the term “Hui” — were officially recognized as members of a “ M uslim Nationality,” the “Huizu.” “Huizu” identity became technically inheritable from parent to child, and was thus politically separated from a notion of I slamic belief or religious practice. This short study looks to advertisements in Muslim newspapers and journals as a source of information for this critical period of transformation both for C hina and the wider M uslim world. Of particular note are the changes in the term qingzhen , a term which was applied to a wide variety of facets of Islamic life in traditional C hina but which came to take a much narrower meaning during this period. I propose that the advertisements in R epublican‐era M uslim periodicals, which were published in every corner of the C hinese cultural area, had to adopt a common language reflecting changes in linguistic regimes within C hina's minority M uslim communities that later shaped state policies

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• "The Muslims of "All Under Heaven

  Tristan G Brown•Archives de sciences sociales des…•2021

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