Spring Garden
Bibliographic Data
| ID | 10305669 |
|---|---|
| Authors | Susan J Behren (0000-0001-8983-0753, corresponding author), Susan Behrens |
| Year | 2018 |
| Volume | 67 |
| Issue | 2 |
| Pages | 120-122 |
| Publication date | 2018-10-30 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Names (JOURNAL) |
| Journal identifiers | ISSN: 0027-7738 • E-ISSN: 1756-2279 |
| Publisher | University Library System, University of Pittsburgh (PUBLISHER • US) |
| DOI | 10.1080/00277738.2018.1500983 |
| OpenAlex | W4253499269 |
| Language | EN |
stickiness," to years of careful marketing and millions (sometimes billions) of dollars in advertising.Name evaluation, aside from metrics like market valuation, is highly subjective; what is "awesome" to one person may be "annoying" to the next, to use Watkins' terminology.But as long as they recognize the book's shortcomings, the average business owner who needs a name for a company or product will find Hello, My Name Is Awesome a valuable resource for creating meaningful, appropriate, and available names
Geography · Spring (device · Allelopathy and phytotoxic interactions · Animal and Plant Science Education · Engineering · Plant Ecology and Taxonomy Studies
| Highly cited | No |
|---|