Linking place brands and regional innovation

Sustainable business strategies leveraging heritage

Bibliographic Data

ID10404751
AuthorsCecilia Pasquinelli (0000-0002-4924-9398, Parthenope University of Naples, corresponding author), Serena Rovai (0000-0002-0311-384X, La Rochelle Business School, Excelia Group, La Rochelle, France), Nicola Bellini (0000-0003-2155-1365, Scuola Superiore Sant'Anna)
Year2023
Volume58
Issue10
Pages1921-1937
Publication date2023-04-17
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueRegional Studies (JOURNAL)
Journal identifiersISSN: 0034-3404 • E-ISSN: 1360-0591
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/00343404.2023.2187046
OpenAlexW4366184510
LanguageEN
Citations received7
References cited93

This paper cross-fertilizes regional innovation and place branding studies using the firm as the focal point of theoretical and empirical exploration. It explores how business innovation strategies connect place brands and regional innovation dynamics and highlights the role of place brands in symbolic knowledge exchange and co-production. The sustainability-oriented innovation strategy of a luxury fashion firm (Rifò) in the Prato textile district of Tuscany, Italy, is analysed. The firm’s place brand appropriation assists symbolic knowledge absorption, interpretation and recombination with synthetic knowledge. The place brand supports the firm’s operationalization of a context-specific, distinctive, actionable heritage-driven innovation approach to sustainability. Place brand formation results from the firm’s recodification of local heritage into novel place meanings and images

Appropriation · Business · Context (archaeology · Interpretation (philosophy · Operationalization · Place Branding · Political science · Sustainability · Computer Science · Consumer Behavior in Brand Consumption and Identification · Cultural Industries and Urban Development · Diverse Aspects of Tourism Research · Marketing

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