Deconstructing cluster identity
Place branding and trademarking by cluster organizations
Bibliographic Data
| ID | 10407486 |
|---|---|
| Authors | Stephanie Francis Grimbert (0000-0001-9295-5813, Universidad de Deusto, corresponding author), Jon Mikel Zabala‐iturriagagoitia (0000-0003-1975-2555, Universidad de Deusto), Jacques‐Olivier Pesme (0000-0001-6443-7349, Wine Research Centre, University of British Columbia) |
| Year | 2023 |
| Volume | 58 |
| Issue | 10 |
| Pages | 1818-1830 |
| Publication date | 2023-03-28 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Regional Studies (JOURNAL) |
| Journal identifiers | ISSN: 0034-3404 • E-ISSN: 1360-0591 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/00343404.2023.2181951 |
| OpenAlex | W4361218850 |
| Language | EN |
| Citations received | 5 |
| References cited | 63 |
The paper defines ‘cluster identity’ as an intangible attribute of clusters comprised of place branding and trademarking by cluster organizations, respectively anchored in a ‘logic of belonging’ and a ‘logic of similarity’. We expand the taxonomy of proximities and their dynamics according to their belonging/similarity logic and their tangible/intangible nature. As illustrated in the context of the Bordeaux wine region of France, we find that a prevailing logic of belonging leads to reputational inertia. We propose that trademarking by cluster organizations can facilitate the adaptation of cluster identity, thereby emphasizing its potential as an instrument for cluster managers to engage in community-building
Biology · Cluster (spacecraft · Cluster development · Context (archaeology · Economic geography · Geography · Identity (music · Place Branding · Similarity (geometry · Sociology · Taxonomy (biology · Tourism · Artificial Intelligence · Business Strategy and Innovation · Computer Science · Ecology · Engineering · Innovation and Knowledge Management · Wine Industry and Tourism
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| Unique citing works | 5 |
|---|---|
| Citations per year | 1,67 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |