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Associations of Mass Media Exposure with Family Planning Attitudes and Practices in Uganda

Bibliographic Data

ID10796396
AuthorsNeeru Gupta (0000-0001-9580-1588, World Health Organization), Charles Katende (Uganda Institute of Information & Communications Technology), Ruth Bessinger (Pacific Institute For Research and Evaluation, corresponding author)
Year2003
Volume34
Issue1
Pages19-31
Publication date2003-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueStudies in Family Planning (JOURNAL)
Journal identifiersISSN: 0039-3665 • E-ISSN: 1728-4465
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1728-4465.2003.00019.x
PMID12772443
OpenAlexW2015143042
LanguageEN
Citations received28
References cited12

This study examines the associations between multimedia behavior change communication (BCC) campaigns and women's and men's use of and intention to use modern contraceptive methods in target areas of Uganda. Data are drawn primarily from the 1997 and 1999 Delivery of Improved Services for Health (DISH) evaluation surveys, which collected information from representative samples of women and men of reproductive age in the districts served by the DISH project. Additional time‐trend analyses rely on data from the 1995 Uganda Demographic and Health Survey. Logistic regressions are used to assess the associations between BCC exposure and family planning attitudes and practices, controlling for individuals' background characteristics. To minimize the biases of self‐reported exposure, the analyses also explore cluster‐level indexes of the penetration of BCC messages in the community. Results indicate that exposure to BCC messages was associated with increased contraceptive use and intention to use. Some evidence of self‐reported bias is found, and the pathways to fertility‐related behavioral change appear different for women and men

Advertising · Business · Developing country · Economic growth · Economics · Environmental health · Family planning · Geography · Mass media · Population · Research methodology · Socioeconomics · Sociology · Demography · Media Influence and Politics · Media Studies and Communication · Medicine

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Unique citing works28
Citations per year1,56
Citation span2008 - 2026 (19)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 26
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