Consumers of Oral Contraceptives in a Social Marketing Program in Honduras
Bibliographic Data
| ID | 10796991 |
|---|---|
| Authors | Patricia Bailey (Family Health International 360, corresponding author), Patricia E Bailey, Barbara Janowitz, Marcial Solis, Mike Machuca, Margarita Suazo |
| Year | 1989 |
| Volume | 20 |
| Issue | 1 |
| Pages | 53 |
| Publication date | 1989-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Studies in Family Planning (JOURNAL) |
| Journal identifiers | ISSN: 0039-3665 • E-ISSN: 1728-4465 |
| Publisher | JSTOR (PUBLISHER) |
| DOI | 10.2307/1966660 |
| PMID | 2711418 |
| OpenAlex | W1975136350 |
| Language | EN |
| Citations received | 5 |
| References cited | 2 |
This paper presents data on the characteristics of oral contraceptive users in Honduras, obtained from a point-of-purchase survey conducted in pharmacies in 1986. The oral contraceptive Perla, provided by the Social Marketing Program, accounted for 42 percent of sales. Forty-five percent of those using Perla were considered "new" users; either they were purchasing contraceptives for the first time or had used only Perla. Almost half of those who switched to Perla previously had obtained their orals in the noncommercial sector. Brand substitution occurred among users of commercial brands at about the same rate as among Perla users (51 percent versus 55 percent). Most women switching contraceptives did so within two months of their last purchase
Environmental health · Family medicine · Family planning · Population · Research methodology · Medicine · Pharmacy · Taxation and Compliance Studies
The performance of social marketing in reaching the poor and vulnerable in Aids control programmes
The impact of face-to-face educational outreach on diarrhoea treatment in pharmacies
Impact of Social Marketing on Contraceptive Prevalence and Cost in Honduras
Methods for studying private sector supply of public health products in developing countries
Undercover careseekers
| Unique citing works | 5 |
|---|---|
| Citations per year | 0.15 |
| Citation span | 1992 - 2003 (12) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |