More Than Infrastructure Providers – Digital Platforms' Role and Power in Retail Digitalisation in Germany

Bibliographic Data

ID10833473
AuthorsSina Hardaker (0000-0002-8210-4107, Department of Economic Geography Julius‐Maximilians‐Universität Würzburg Germany, corresponding author)
Year2022
Volume113
Issue3
Pages310-328
Publication date2022-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTijdschrift voor Economische en Sociale Geografie (JOURNAL)
Journal identifiersISSN: 0040-747X • E-ISSN: 1467-9663
PublisherWiley (PUBLISHER • GB)
DOI10.1111/tesg.12511
OpenAlexW4213453061
LanguageEN
Citations received10
References cited68

Digital platforms, such as Amazon, represent the major beneficiaries of the Covid‐19 crisis. This study examines the role of digital platforms and their engagement in digitalisation initiatives targeting (small) brick‐and‐mortar retailers in Germany, thereby contributing to a better understanding of how digital platforms augment, substitute or reorganise physical retail spaces. This study applies a mixed‐method approach based on qualitative interviews, participant observation as well as media analysis. First, the study illustrates the controversial role of digital platforms by positioning themselves as supporting partners of the (offline) retailers, while simultaneously shifting power towards the platforms themselves. Second, digital platforms have established themselves not only as infrastructure providers but also as actors within these infrastructures, framing digital as well as physical retail spaces, inter alia due to their role as publicly legitimised retail advisers. Third, while institutions want to help retailers to survive, they simultaneously enhance retailers' dependency on digital platforms

Brick and mortar · Business · Digital transformation · Framing (construction · The Internet · World Wide Web · Computer Science · Consumer Retail Behavior Studies · Digital Platforms and Economics · Engineering · Sharing Economy and Platforms

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Open DOIOpen Access